Even as more business transactions move online, direct mail marketing remains an effective way to influence customer choices.

• Direct mail marketing generates 29 percent higher brand recall than digital advertising.
• Online pre-roll video ads hold a customer’s attention 57 percent longer when they’re followed by direct mail.
• Combining direct mail marketing with display ads result in 46 percent higher brand recall than a display ad-only campaign.
• Integrated campaigns drive 39 percent more attention than single-media campaigns.

1. It Commands Attention

2. It Creates a Greater Sense of Trust

3. It’s Fun

4. It’s Personal Without Being Creepy

Published paper specifications won’t tell you everything you need to know about paper performance. Use these tips to find the right paper for the job.

When it comes to choosing paper for your next project, just look at the paper specifications. They’ll tell you everything you need to know. Or will they?

In truth, the published paper specifications tell only part of the story. Information about basis weight, caliper, brightness and smoothness can help you narrow your search to give a starting point in considering the type of paper that is right for your project, but it won’t guarantee how a specific paper will perform compared to a similar product from a different manufacturer.

Lori Slovik, technology manager for Domtar’s Printing and Publishing Papers, notes that many papers with the same published specifications will behave quite differently on press. As an example, she recalls testing a new Domtar cover stock. Once the printer had the press settings correct for Domtar’s stock, they tested a competitor’s product with the same paper specifications.

“Immediately, we saw a significant drop-off in ink density and an increase in print mottle,” she says. “This was indicative of differences between the papers that were not related to the published paper specifications. Even though the printer had optimized the press for both sheets, the print quality differences could still be seen when looking at the sheets side by side.”

Slovik offers five tips for looking beyond paper specifications.

Choose Your Grade Carefully

Manufacturers usually offer multiple paper grades, with premium grades delivering better results than base grades.

“Domtar offers three brands in our commercial printing portfolio to give customers a variety of options for various projects, priorities and budgets,” Slovik says. “Husky® is our baseline offset printing grade. It’s going to print very well, but if you are looking to amplify a brand with high resolution printing that boosts details in imagery or graphics, you may want to step up to a higher grade of paper in the same basis weight.”

Look at Formation

How uniform is the paper structure? The more uniform it is, the more consistently it will print. “If you go into a press room, you’ll actually see printers hold up the paper and look through it with a light to see how uniform it is,” Slovik says. “That’s something that all mills try to control through fiber selection, how the fiber is refined and other variables in the manufacturing process. Just because a paper has the same opacity, brightness and smoothness as another product doesn’t mean it has the same sheet structure.”

Ask About Guarantees

Domtar guarantees that its products are designed to perform well in a variety of applications. “For example, if a customer is designing letterhead, they should choose a paper that been designed to be offset printed, cut into letterhead and then run through a laser or inkjet printer,” Slovik explains. “The sheet will have been engineered to have better curl resistance and static control, and it will be designed for other post-offset processes like folding and inserting. Another type of paper may not perform as well.”

Pay Attention to Cleanliness

If the paper’s surface is covered in fibers or if the edges aren’t cleanly cut, it won’t print well; debris creates voids in the printed images. “We have stringent processes in place to help us prevent that,” Slovik says. “If something we’re making isn’t up to standard, we’ll stop making it until we resolve the issue. We want to make sure we put our best product out there at all times.”

Demand Consistency

Look for a paper brand that delivers consistent results within and across its product lines. At Domtar, we have a detailed process that ensures each roll looks and performs the same from beginning to end, and that each brand is consistent across rolls and mills.

“We’ve seen situations where other brands have different mills producing the same product line, and there are differences in color, consistency and other factors between those facilities,” Slovik says. “We do a good job of managing consistency across our mills.”

The project may start with paper specifications, but it shouldn’t end there. Contact us to discuss factors that might impact print results so you can ensure the best paper is chosen for the job.

Private label office papers are a key differentiator and growth driver for many independent dealers. Find out why creating a private label might be right for you.

Brand matters. But who says the brand has to be a national brand? More retailers and independent dealers are finding that private labels make excellent business sense. Private label products are a great way to differentiate their business from the competition. And, as the sales data shows, private labels are increasingly popular with customers.

According to the Private Label Manufacturers Association, private label product sales grew at four times the rate of national brands in 2016, ending the year with a total market share of 19.7 percent. The organization estimates the total size of the private label market in the United States is now more than than $150 billion.

More good news comes from millennials, who have overtaken baby boomers as the largest living generation. A Cadent Consulting Group study found that 51 percent of millennials have no real preference for private label vs. national brands, compared to just 39 percent of baby boomers. This bodes well for the ongoing growth and consumer acceptance of private labels.

“There’s no longer a stigma attached to buying private label products,” says Michelle Selders, president of Brand Verbalist, a brand strategy firm. “For many consumers, it’s now the smart choice. … For retailers, a private brand can be a big win, too. They have more control over the product, can better meet their customers’ needs and can optimize their profit margins.”

Domtar’s Private Label Office Papers

As the largest producer of uncoated paper in North America, Domtar has a unique perspective on paper products, along with more than 40 years of experience with private labels. We have partnerships with some of the biggest office supply companies in the world, but we also work with independent dealers who may be interested in building a private label program.

“We have a lot of expertise on the paper itself, not just the industry, so we are able to offer a customized approach to every private label program, based on each client’s needs,” says Marium Dossaji, Domtar’s customer marketing manager for office supply. “We can take their private label from concept to market, but we can also help them grow their reach as their business grows.”

Domtar’s industry, marketing and brand experts help clients:

• Understand whether a private label is right for them

• Develop a brand identity for their paper products

• Optimize private label and branded product assortment to meet their customers’ needs

• Create eye-catching packaging that promotes the brand and the business

• Manufacture and ship private label products using Domtar’s robust distribution network

• Develop inserts, sales flyers, sample packs and other tools needed to introduce the new brand to customers

• Cross-promote their private label products with other products and services in the business

• Continue promoting, improving and growing the brand as volume grows

Looking Beyond the Paper

Our private label programs also go beyond logos and branding to help clients build their businesses.

“It’s not always about the paper in the box,” says Meredith Collins, Domtar brand marketing manager. “It’s about what Domtar can do for you, what we stand for and what we believe in as a company. We’re passionate about what we do and about our customers. We want their brands and their businesses to succeed, which is why we offer such robust marketing support.”

Dossaji agrees. “It’s not about the transaction with us, but about how we can help you grow your business. A win for our clients is a win for all of us.”

Domtar’s customizable and scalable private label programs are well-suited to a variety of companies, from big chains to local retailers and independent dealers. In fact, private label programs are a great way to grow smaller businesses in challenging times.

“It’s been interesting to see these creative and forward-thinking independent dealers embrace private label programs in order to not just survive but also to thrive in an ever-changing industry,” Dossaji says. “We’ve seen these companies grow because of their private label, and we’ve been able to grow their program along with them.”

Here’s what some of our clients are saying:

“Atlas Stationers has experienced fantastic success with the Domtar private label program. The packaging design is better than many of the national brands. It really helps us stand out in the marketplace. We have experienced strong positive response from customers supporting local branding.” — Donald Schmidt, president, Atlas Stationers, Inc.

“Domtar has been a fantastic partner to work with. From representation, concept and design to launch and marketing support, they’ve guided us through the entire journey, and that’s been a key part of our success with the growth of our brand.” — Al Kemp, general manager, LB Office

“Domtar has gone the extra mile in helping us promote the brand with web banners, sample packs and package inserts to cross promote our other products. I can’t say enough about how Domtar has supported us with an awesome brand that we are proud to go to market with. It’s a huge competitive advantage for us.” — Ken Henderson, president, Chicago Office Products

Contact us to learn more about building your brand with a private label.

National paper brands, such as Xerox® and EarthChoice®, help office supply stores and paper retailers build loyalty and drive sales.

Quality products build loyalty, establish credibility and enhance business reputation. At Domtar, we bring excellence to our nationally recognized brands and the private brands we develop for our customers. Having the right combination of national and private brands can drive store traffic, influence customer behavior, generate category interest, maximize incremental retailer margins and deliver value to customers.

“When we create brands, the goal is to build loyal customers that will look for that brand, regardless of where they’re buying paper,” says Meredith Collins, Domtar brand marketing manager.

Domtar offers two nationally recognized brands for its customers, each with a reputation for quality and consistency.

Xerox® paper brand — The name Xerox® has been associated with reliability and consistency for many years. “It’s like a halo effect,” Collins says. “People know that Xerox® is a good company; therefore, they will associate products bearing that name with high standards.”

Domtar acquired the trademark license rights to the Xerox® Paper and Specialty Media brand in 2013, and today we market three different paper lines within the brand. Xerox® Vitality® encompasses multipurpose office papers, providing quality and consistency in a variety of printer, perforated and multipurpose papers. Xerox® Bold Professional™ offers brighter, thicker options for professional projects. Xerox Revolution™ offers a wide variety of specialized paper, films and materials that allow customers to create professional-looking marketing and business-building tools.

EarthChoice® Office Paper — Domtar’s EarthChoice® Office Paper line provides choices for customers concerned with sustainability. “There is good brand recognition with this product line, which is known for its environmentally responsible production,” Collins says.

Paper Brands Offer Choices

Providing a variety of paper brands is important when building your paper assortment, in part because there are typically two types of customers: people buying everyday paper and people looking for premium products. Having an assortment of private label and national paper brands helps fill out your product line and drive traffic to the store and website.

“The important thing is to give customers a choice,” Collins says. “Some people will want to buy the more premium paper, while others are looking for value but still want quality products. Offer an assortment so they can choose the brand and product that’s right for them and their specific jobs.”

Contact us for more information about Domtar’s products and help choosing which brands are right for your business.

Paper merchants can reduce costs and better serve their commercial printing customers with help from Domtar’s industry-leading inventory replenishment network.

When commercial printers need to print a job, they typically rely on a local paper merchant to deliver the paper they need. Domtar’s inventory replenishment network ensures that paper merchants have fast, reliable and affordable access to the paper they need to keep their clients printing.

“Our network serves paper merchants who redistribute our product to thousands of commercial printers, copy centers and in-plant print shops across North America,” says John Parke, customer marketing manager for merchants at Domtar. “The printing equipment that these companies have come in a variety of formats, ranging from presses that require cut-size sheets to those that use large folio sheets to high-speed web-fed units that use large rolls. These customers need a reliable supplier that can provide the variety of finished formats they need while helping them manage their inventory costs and inventory turns.”

Ordering and receiving full truckloads allow merchants to be more efficient in their purchasing and warehousing operations. It limits the number of inbound trucks to unload and the accompanying paperwork associated with shipments, like bills of lading and invoices. And since Domtar stocks everything our customers need, it is easy to build full truckloads.

“Our inventory replenishment network also offers a lot of flexibility in combining a variety of products in a single order, making it easy to build full truck orders with Domtar,” Parke says.

When it comes to distribution, Domtar’s warehouse network offers three key advantages over the competition.

More Locations

Domtar’s system includes 10 regional replenishment centers (RRCs) located throughout North America — more than any of our competitors.

RRC locations include:

• Charlotte, North Carolina

• Chicago, Illinois

• Dallas, Texas

• Jacksonville, Florida

• Delran, New Jersey

• Los Angeles, California

• Kent, Washington

• Richmond, Quebec

• Toronto, Ontario

• Winnipeg, Manitoba

It Offers More Variety

Because Domtar is a leader in uncoated free-sheet printing-grade paper, we offer greater product variety than our competitors.

“In uncoated white printing paper, we offer three options with Cougar®, Lynx® and Husky®, all well-known brands in the industry,” says Parke. “We manufacture uncoated colors in a variety of basis weights across bond, text and cover. The RRCs also stock multiple brands of business papers, including papers made for color copiers and inkjet devices. More than 7,000 SKUs in the RRC network make it convenient for merchants to replenish their inventory and offer flexibility in how they combine products within each order.”

It’s Faster

Most merchants carry a lot of inventory at any given time. But a lot of their sales are transactional, meaning that a quick-turn job might come up that requires more of one item than the merchant has on hand.

“With our network of warehouses, we are just one day away from more than 80 percent of the North American market, so we can fill those last-minute orders quickly,” Parke says. “It puts the merchant in a better position to serve their customers. We have the inventory to back up their inventory, and we can get it to them quickly.”

Do Business Better With Domtar

With a larger inventory replenishment network, greater variety and faster service than competing suppliers, Domtar offers a clear advantage to paper merchants looking to optimize their operations. We can help merchants streamline their inventory, reduce carrying and acquisition costs, increase profitability, turn orders quickly and get more products into the hands of their customers.

Contact us to learn more about how Domtar’s warehouse network benefits merchants and their customers.

Creating the right product assortment can be tricky for office supply retailers. Here are some tips for knowing which papers your customers need most.

As a retailer, you know that having the right product assortment is essential. But is it possible to have too many choices for your customers?

Unless you’re an expert in the industry, choosing the right paper can feel a lot like choosing an ice cream flavor at the local soda shop. Faced with three dozen flavors and an endless variety of toppings, customers might just end up choosing plain old vanilla.

With different brands, colors, weights, finishes and environmental standards available, the large product assortments seen in many stores can be overwhelming to customers. They count on their office supply retailer or paper supplier to sort through the options and provide what they need, when they need it.

So how do you create an ideal paper product assortment?

Communication Matters

Good communication will help you determine which products your customers need. Asking the right questions can help you figure out the types of paper-based projects your customers have, what industries they work in and whether they’re printing in-house or outsourcing.

Here are four tips for getting the answers to these and other questions.

1. Talk — Face-to-face communication is a tried-and-true way to find out what your customers want, to build relationships and to gain greater customer loyalty. Talk to your customers while they’re shopping or when they’re checking out. You’ll learn important information about their paper needs, and they’ll learn that you care about offering the right product assortment.

2. Conduct a Customer Survey — Free survey tools like Survey Monkey and Google Forms make it easy to conduct customer satisfaction surveys. Just be sure to keep them short.

3. Take to Social Media — If your store has a good following on Facebook or Twitter, you could use these outlets to conduct a poll or ask for feedback. Offering an incentive may encourage your followers to participate.

4. Study the Data — In addition to new data from surveys and in-store conversations, take a look at your past inventory records, customer data and sales information to see what you can learn about what types of paper sell, what types don’t and who’s buying what. You may already have the information you need to start fine-tuning your product assortment.

Optimizing Your Product Assortment

Knowing how many types of paper to carry can be tricky — you want to offer enough variety to meet the needs of your customers, but you don’t want to overwhelm them with too many choices. Optimizing your product assortment means eliminating products that aren’t selling and adding new items to fill any gaps in your coverage.

“Ask yourself if you are missing a product that could help you better serve a certain audience,” says Meredith Collins, brand marketing manager. “It’s important to make sure your offering covers the range of needs and uses for all your customers.”

A good product assortment will serve business customers as well as hobbyists, teachers, students and other customers who value a wide range of colors, stocks and applications.

It’s also important to remember that the way people use paper is changing. Multipurpose paper will always be popular for copiers and printers, but thanks to advances in technology and improvements in digital printers, inkjet printers and design software, many companies are doing more printing jobs in-house. These customers are looking for premium and specialty paper as well as different paper sizes, such as the 12-inch-by-18-inch size used by many digital printers.

Contact us if you have questions about what your product assortment should look like. We can help you identify which Domtar papers are right for your business.

New technology makes variable data printing an option for just about any marketing campaign. What is variable data printing? And how can you maximize your results?

It’s not news that variable data printing delivers results. As printing technologies have evolved, customizing print marketing campaigns based on customer demographics and/or buying patterns is easier than ever. With the rise of inkjet and digital printing, it’s even possible to produce 1:1 print marketing campaigns, where each piece is unique to the recipient.

Variable data printing works because it delivers results — anywhere from double to 15 times the return on investment of a traditional campaign. And compared to generic print marketing, personalized print marketing:

• maximizes response rates — up to 500 percent by some calculations.

• can increase sales by 10% or more

• increases the likelihood of repeat purchases

So what is variable data printing? And how can you maximize your return on investment with this technology?

What Is Variable Data Printing?

Everyone has received personalized direct mail advertising — perhaps a postcard with a tailored message or a catalog with an exclusive offer. But variable data printing can — and should — be so much more.

“When the average person thinks about variable data, the only thing they think about is name and address,” says Vanecia Carr, director of customer and brand marketing at Domtar. “We’re focused on not just customer names, but also customer preferences, demographics and buying behavior. As people shop more and more online, websites can capture all of that information, so companies can really use that data to deliver highly targeted marketing.”

Variable data printing can be as simple as name and address fields printed on static shells or preprinted forms. Or it can be as complex as images, offers and other content that is unique to the individual. And it’s all based on the type of data companies already gather on their current and prospective customers.

Carr shares a personal example of shopping at a major outdoor retailer. “I primarily cycle, so I’ve bought cycling shoes and seat pads and that kind of thing, and that’s what they market to me,” she explains. “But one time I bought some hiking gear, which is out of the norm for me. And wouldn’t you know, they started sending hiking and outdoor information to me. I started getting mailers with different types of images and products based on my purchase history.”

The trend in direct mail marketing is shifting from mass campaigns to more targeted, segmented communications that speak to customers when, where and how they prefer.

“One-size-fits-all messaging is so irrelevant these days,” Carr says. “You have to figure out how to adjust your content to match the needs of the customer, which may mean varying the channel as well as the data.”

Best Practices for Variable Data Print Marketing

Printers, researchers and firms that specialize in direct mail marketing offer the following suggestions for making the most of your variable data printing and marketing efforts.

• Think Solution, Not Technology — Variable data printing technology is just that — a technology. By itself, it doesn’t do anything to drive sales. It’s how you use the technology that makes a difference. Variable data printing should be part of a well-planned, well-executed marketing campaign that is based on solid research and well-defined business objectives.¹

• Stick to the Facts — Don’t make any assumptions about ethnicity, gender or other consumer traits; use only facts that are currently available and verifiable.²

• Mine the Data — The more data you have, the more you can target and segment your variable data campaign. Consider all available customer information when determining how to approach a campaign.²

• Get it Right — Accuracy is absolutely critical. Variable data printing requires higher quality control than traditional printing. Put steps in place to check for accuracy at every step of the project, from design and list generation to printing and mailing. The success of the campaign will depend on getting every element right.²

• Test Everything — Segmenting and targeting campaigns with variable data printing is great, but if you don’t test which offers work best with which audiences, your efforts could go to waste. An educated guess based on solid data is a great starting point, but real success comes with testing that delivers lessons for future campaigns.¹

• Rethink Cost — Variable data printing drives greater results than static campaigns, but sometimes upfront and/or per-piece costs can cause marketers to avoid it. Experts recommend looking at this type of campaign through a different lens. Greater response conversion rates, lower costs per lead and higher revenues per sale all factor into a return on investment that can far exceed traditional campaigns.¹

• Make a Long-Term Commitment — Look at digital printing and variable data print marketing as a shift in your overall marketing model, rather than a single experiment or a series of campaigns. Some benefits are immediate, but others accrue over time. The marketers who see the greatest success are those who have a deeper, longer-term commitment to the idea of targeted, personalized, 1:1 communication with their customers.¹

For more information about variable data printing, print marketing, design trends and related topics, follow the Blueline by Domtar blog and subscribe to Blueline magazine.

What should you keep in mind when designing a project for inkjet printing? Take a look at three tips that can improve results on your next project.

High-speed digital inkjet printing technology opens new doors for designers – from building more personal connections with audiences to printing unique projects more cost-effectively. However, inkjet printing technology is not the same as offset printing or toner-based digital printing and requires some different design approaches.

If you’re new to using inkjet printing technology, follow these best practices to ensure your finished project looks as amazing as you envision it.

Three Steps to Better Inkjet Printing

1. Keep an Open Mind — The guidelines for designing and printing an inkjet project are not the same as those recommended for offset printing, and the learning curve can be steeper than you might expect. The ink formulation is different, the machines might be unfamiliar, and you may need to use paper that has been treated to accept inkjet inks. Approach your first inkjet project with an open mind and a willingness to adjust your expectations.

   A great resource to consider is “The Designer’s Guide to Inkjet” by Elizabeth Gooding and Mary Schilling, providing valuable insight to understanding the potential of inkjet printing technology.

2. Shop Around — Think about the intended purpose of your printed piece, and evaluate what’s most important. Is crisp detail essential? Is color matching a must? How long will the piece be used? Is personalization and variable imaging a top priority? Discuss your goals with your printer to determine whether inkjet printing technology is a good fit for your project. You can also check samples of similar jobs printed on inkjet machines to determine whether the print quality is right for your project. Also consider ink type. “The Designer’s Guide to Inkjet” explains that there are two types of inkjet inks: dye-based and pigment-based. Results for each type of ink can vary depending on the machine and type of paper used. In general, dye-based ink is more scratch-resistant because it sinks into the paper. Pigment-based ink tends to sit on top of the paper and can appear more vibrant. Pigment-based ink can also be more colorfast than dye-based ink, providing a longer shelf life.

3. Talk to Your Printer — Once you’ve chosen the right print provider, schedule a call or visit the facility to discuss project specs as early as possible. Share your design and communicate your color-matching requirements. As with any type of printing, your results with inkjet printing technology will improve if everyone is on the same page from the beginning.

Other Design Considerations for Inkjet Printing

Before you get too far down the design path, consider other factors that can impact project results. Discuss these issues with your printer, and take them into account when creating a design for inkjet printing technology.

Paper Options

A wide variety of inkjet papers are available today. Ask your printer for suggestions based on your project goals, design, budget and timeline. Domtar’s collection of inkjet papers offers several readily available options in a variety of weights, calipers and finishes from the brands you trust, including LynxJET®, LynxJET® Premium Card, LynxJET® Dye and HuskyJET®.Whatever your project, priority or budget, Domtar has created an intentional offering of inkjet brands to meet the needs of the transactional, direct mail and commercial printing markets.

Depending on the project, you also may need to consider post-processing performance. Is the paper engineered to withstand the rigors of post-processing applications, such as folding and insertion? Ask your printer to recommend a paper that will not only print well but also perform well in any other required applications.

Linearization

Inkjet performance can vary widely depending on the particular machine, paper and ink. Ask your printer about linearization, a process that optimizes the paper and machine combination to identify the best settings for your project. Without this process, your piece will be printed at the same settings as the last job on the press, which may have had different specifications. Linearization helps deliver the best possible results for your project.

Color Gamut

Inkjet printing technology continues to improve, but its color gamut remains narrower than offset and toner machines. If your design includes colors outside the reach of the press, results might not meet your expectations. To improve quality, share your design with your printer and provide specific direction. For example, you may want to specify how skin tones look or which colors must be exact.

Color Matching

Some inkjet machines can print Pantone colors, which can help finished pieces adhere to brand standards. However, the results on one paper may not be an exact match to the same color printed on a different paper or a different type of press. Your printer can help you choose the right paper and printing specifications to get the best color match possible.

Font Considerations

“The Designer’s Guide to Inkjet” notes that inkjet printing can be prone to higher dot gain than offset printing, which can close in letterforms and make copy more difficult to read. Therefore, reversed type may not be ideal for the body copy of a project designed for inkjet printing technology. Ask your printer for additional font guidance based on paper type, machine type and ink type.

Dimensions

Inkjet machines may not use the same paper sizes as other printing methods, especially if you’re using a sheet-fed press. As early as possible, discuss the dimensions of your project with your printer so you can avoid having to resize it later.

For more information on inkjet printing technology and best practices for production and design, read “The Designer’s Guide to Inkjet,” written by Elizabeth Gooding and Mary Schilling and distributed by Canon Solutions America. For regular technology updates, follow the top inkjet press manufacturers on Twitter (@Canon_Solutions, @RicohTweets, @HPGraphicArts, @XeroxProduction, @KodakPrint and @PitneyBowes).

Commercial printers can attract repeat business through solid research, effective solutions and open communication.

What does it take to be the first person your client calls when they plan their next print job? In today’s competitive commercial printing climate, it takes much more than just putting ink on paper. A go-to commercial printer spends time researching their clients’ needs, understanding their business goals and providing innovative solutions that help clients achieve their long-term goals.

Bringing added value to customers should be your number one priority, and that requires research, communicating effectively and getting involved early and often if you hope to build a strategic partnership with your client.

Here are three tips that can help:

1. Show That You Know

Before you launch into any new client relationship, do your research. Get to know the company, its people and its brand — everything from what it stands for to what it wants to achieve. Really dig deep to find out what challenges the company is facing in the marketplace so that you can identify some cutting-edge solutions that will improve results — as well as which suggestions to avoid.

“Adding value is all about building a connection that makes them more likely to want to work with you,” says Vanecia Carr, Domtar’s director of customer and brand marketing. One way to do this is to join national print or design associations and go to local meetings to demonstrate your interest in your client’s industry.

Also, consider other communication technologies that go hand-in-hand with print. Augmented and virtual reality, online content, mobile commerce, social media campaigns and other media can complement print and create a well-rounded campaign. The solutions you provide should address the goals that you’ve identified in your research.

Carr points out that commercial printers have to move beyond listing what type of equipment they have and what types of jobs they can do. “Print buyers want to hear what you, specifically, can do for them,” she says. “Don’t just tell them you have mailing services; instead, tell them how mailing services are an integrated part of your process, which ensures a continuous dialogue among printing, fulfillment and mailing departments and results in a smoother project that stays on budget.”

Carr suggest tracking an ROI that will make your clients look successful. “Don’t try to sell them things they don’t need, but instead find ways to amplify what they’re already doing,” she says. “Offer advice on what appeals to different customer verticals or demographics. Use resources like Blueline magazine to arm yourself with the stats and the know-how to help your clients get results.”

2. Show What You Can Do

Armed with a good personal relationship and in-depth knowledge of the client’s brand and projects, you’re ready to wow them. “The commercial printers who are the most successful are the ones who can provide clients with innovative solutions and ideas,” says Carr.

Stay on top of what’s trending in their industry, and bring samples that will work well in their campaigns. Then show them how you can make a real impact in their communications strategy. That’s best accomplished in three ways:

Samples, Case Studies and Results. Step away from the printer specs. Instead, show them real-world results that are relevant to the work they’re doing. Share samples from unique campaigns that demonstrate the great finish produced by your digital printers, or the crisp look that comes off your offset presses.

For instance, don’t just tell them you can emboss on foils; put together a sample and show them. If they need variable data printing, don’t offer examples of basic letterhead or statements; instead, show what the components of a successful personalized and targeted direct mail campaign look like — from print to social to all other aspects of print and digital marketing.

Skills. As a commercial printer, you have the skills and knowledge to make your customers look like superheroes. Once you’ve established yourself as a strategic partner, you can — and should — get involved early and often.

Use every opportunity to demonstrate your printing and paper expertise. Again, step away from the specs and find ways to show how paper and print selection can change the mood of a printed piece, or how print can work in conjunction with other media to amplify a project. Build a comprehensive skillset for your firm, and offer time-tested, proven advice that will lead your customers to a fantastic end result.

“For example, your client might have a great design and want it printed on heavy stock, but in reality that won’t print as well as something else,” says Carr. “Share your knowledge about past challenges and successes, share paper dummies that demonstrate the outcome, and give them other options to accomplish the end goals.”

These days, fewer print buyers have robust knowledge about paper and printing techniques, so they’re looking to their commercial printers to fill the gaps. Printers who can make their customers look smarter and help them achieve their goals will earn repeat business.

Services. Becoming a go-to commercial printer means providing services that enhance a product from beginning to end. Many printers are expanding their staff to add new expertise to their business; an alternative is to partner with other printers, technology companies and service providers who can help you connect print and digital in a successful multimedia campaign.

The goal is to differentiate your business by not only offering more services but also educating clients about what’s available to them and guiding them through the process of choosing the right services for their project.

3. Keep Them Coming Back

Doing the research up front to get to know the client and his or her business might help you win the first bid, but go-to commercial printers keep the conversation going during and after the job.

When a project’s in full swing, meet with your client regularly. Share proofs in person, and offer suggestions for next steps. When you attend a meeting, take notes and contribute to the conversation. Remind your customers why they asked you to be there in the first place, and show them that you’re on top of things. The more you communicate — about the project schedule, the deliverables, project plans, vendor updates, etc. — the less a client has to worry about a project.

If something goes wrong, then make sure the client hears it from you first. Be prepared to share and discuss recovery options. If something went wrong during the last project, then let the client know about the processes you’ve put in place to ensure it doesn’t happen again.

Also, don’t forget to say thanks. A handwritten note or a personal delivery of the finished project will go a long way toward showing that you appreciate their business. Coming around to say thanks after a job is also a great opportunity to continue to engage and build on the relationship.

And in between projects, find ways to keep your services top of mind. Schedule a meeting to share samples of a project that reminded you of the client, or drop some samples in the mail that demonstrate a new technique that might prove useful to the client in the future. You might also consider scheduling a yearly relationship review, perhaps over lunch. This type of meeting gives you a chance to remind your customer of past successes and discuss upcoming plans.

Remember, becoming a go-to commercial printer isn’t something that happens overnight. Start small, and focus on delivering great service and added value, one job at a time. With patience, thorough research and good communication, new clients will become repeat clients.

Proper paper handling and storage is essential for maintaining the productivity, efficiency and quality output of your commercial printing operation.

When was the last time you thought about paper handling and storage? Chances are, it’s been a while. Many commercial printers use such a high volume of paper that it rarely stays on the shelf or in the warehouse for long. But there are some tips that can protect your valuable paper inventory and minimize waste so your print operations run smoothly.

1. Maintain Moisture Levels

Most of us don’t spend too much time thinking about the moisture level of paper; it’s all dry, right? Actually, just as paper is manufactured in different weights, it also has different moisture levels depending on the intended end use. Paper that becomes more wet or dry than intended can impact print quality.

The edges of paper, where it has been cut, are the most sensitive to moisture, especially if the wrapping is compromised or the paper is left open. Moisture changes can result in wavy or tight edges and may impact the way sheets feed into a press.

In digital printing, the process of putting ink on the paper is governed by an electrical charge that attracts or repels toner, and the moisture level of the paper can affect that charge. In addition, paper that is too dry can build up static, which can cause pages to stick together and feed multiple sheets, creating jams on the printer or press.

Maintain a humidity level between 35–55 percent in all paper handling and storage areas to avoid issues caused by fluctuating moisture levels. You can use humidifiers or dehumidifiers to control the environment in smaller rooms, but larger rooms, like warehouses, can be more challenging.

“I’ve seen some larger press rooms install misting systems at the ceiling that go off at certain intervals to add moisture to the environment,” says Lori Slovik, Domtar’s technology manager, printing papers. “Just be sure not to store paper right underneath the mister.”

2. Beat the Heat

Humidity is important, but so is temperature. Paper should be stored in a controlled atmosphere, preferably at a temperature between 68 and 76 degrees Fahrenheit, whether that’s in a warehouse, an office or a press room. It also should be stored out of direct sunlight, which can impact the temperature of the paper as well as the color.

Extreme temperatures won’t damage paper, but they can create problems during printing. A good best practice is to acclimate paper to the proper temperature in a paper handling or storage area before using it to avoid problems during printing.

“For example, this winter we shipped an order of paper to a plant in Wisconsin where it was -15 degrees outside,” Slovik says. “If you brought that paper right in and started using it in a 70-degree pressroom, the cold paper hitting the warm press would shock the paper, causing wrinkling and poor uniformity of registration.”

A good rule of thumb is to let paper acclimate for at least 24 hours before a job to avoid paper shock, and store it at a consistent temperature after that.

3. Protect the Packaging

Paper is shipped in packaging that has been designed to maintain its ‘as manufactured’ moisture level, which means the best way to keep paper ready to print is to store it in its original packaging until it’s needed.

“We see a lot of Monday morning breakdowns, with people calling in because their copiers are jamming or the toner isn’t transferring uniformly, and that is often due to paper being stored in uncontrolled environments over the weekend,” Slovik says.

This can happen if a printer refills copy machines or presses on a Friday night, but then the climate isn’t regulated over the weekend. Especially during the middle of summer, heat and humidity can affect paper by Monday.

Try to maintain consistent temperatures and humidity levels in all paper storage and handling areas, even when the business is closed.

4. Lay It Flat

In addition to keeping paper wrapped in its original packaging, printers also should store reams flat rather than on end. Not only can this protect the packaging, but it can also help prevent buckling or other edge damage.

If individual reams are stored on shelves, then the shelves should be made of a solid material, rather than wire shelving, to prevent ‘patterning’ on the surface of the paper that is in contact with the shelf. Damaged paper does not feed well and can result in paper jams that will cost the printer time and efficiency.

Following these tips will help to protect your investment in inventory, reduce waste and maintain the quality of print output. Feel free to contact us with any specific questions you may have.

A good corporate sustainability policy will cover everything from how energy efficient a company is to how it sources its paper.

At Domtar, we take sustainability seriously. From sourcing our products responsibly and reducing landfill waste generated by our facilities to meeting Energy Star and LEED certifications in our headquarters, we’re conscious of how everything we do affects the environment.

But we’re not the only ones who have this commitment. Leading companies around the world are more aware of their environmental impact than ever before, which has led many executives to take a closer look at sustainability, including the roles the products they buy, like paper, play in the equation.

“It’s all part of the larger movement toward greater transparency and accountability that the public is requiring of companies now,” says Dan Persica, Domtar’s senior manager, sustainability communications. “More than just giving lip service to sustainability, having a clear sustainability policy provides companies with something they can strive for and be held accountable to.”

There are four tenets of any paper-related sustainability policy. Following these guidelines can reduce your organization’s environmental impact and protect valuable natural resources.

1. Follow the Law

A good sustainability policy will address the legal sourcing of paper. In the United States, for example, the Lacey Act makes it unlawful to “import, export, sell, acquire or purchase fish, wildlife or plants that are taken, possessed, transported or sold” in violation of state, Indian or foreign law.

All of Domtar’s pulp and paper products adhere to this and other laws governing the legality of forest products. Customers can feel confident that our all of our pulp and paper products are made from legally sourced fiber.

2. Understand Recycled Fiber

A second factor to consider including in your sustainability policy is your organization’s approach to recycled paper content. Paper made with recycled fiber helps reduce the pressure put on forests and keeps waste out of landfills.

Some organizations prefer that the paper they purchase contain a certain percentage of recycled fiber. For those customers, we offer numerous products with recycled content, including our EarthChoice® Product Line, which is available with 30 or 50 percent recycled fiber.

Keep in mind, however, that recycled paper is only part of the solution. Paper fiber can be recycled only a few times before it breaks down, which means it is important to keep new fibers coming into the system. The use of virgin paper that is responsibly sourced is, therefore, a key component of any paper sustainability policy.

3. Choose Certified Products

Speaking of responsible virgin fiber, a number of standards exist to demonstrate responsible sourcing and manufacturing.

Paper is made from a renewable resource — trees — which must be protected and properly managed. Adhering to internationally recognized, third-party certification is the most effective means of ensuring forests are responsibly managed, meaning they can continue to provide benefits like clean air and biodiversity for generations to come. Organizations such as the Forest Stewardship Council® (FSC®), Sustainable Forestry Initiative® (SFI®) and Programme for the Endorsement of Forest Certification^TM (PEFC^TM) help provide this assurance.

As you evaluate your corporate sustainability policy, commit to purchasing only sustainably produced paper products that have been certified by one of these governing bodies. At Domtar, many of our paper products are certified; simply look for the labels on the packaging.

4. Go Back to the Source

It’s important to understand your organization’s overarching goals and priorities when crafting a sustainability policy, especially as it relates to paper. In order to be effective, the policy must be realistic and, in itself, sustainable over time. The best policies include specific, time-bound targets.

An effective paper policy also should be easy to understand and implement. This includes setting up a way to track and manage paper purchases to ensure they meet the appropriate standards. There are some good online tools that can verify whether the paper you purchase is legally harvested and sustainably produced.

Take some time to evaluate your corporate sustainability policy and examine your organization’s use of paper products. Making a few simple changes could decrease your company’s environmental footprint and increase customer and employee awareness of your commitment to sustainability.

“Having a sustainability policy that includes a paper component illustrates that your organization is publicly committed to taking steps that incrementally help the environment,” Persica says.

A customer’s first impression of you may be in their hands — literally. Learn why uncoated paper is a great choice for discerning brands.

• High-quality uncoated paper brands, like Domtar’s Cougar® or Lynx®, deliver excellent printing results. They accept ink very well and are capable of producing vivid colors and crisp details. For luxury brands in particular, high print quality is essential as it creates a lasting impression.
• Uncoated paper helps convey a sense of trust and authenticity. This is why nonprofit organizations often choose uncoated paper for their printed communications. Also, many brands choose uncoated paper when they are printing a serious or heartfelt message.
• At the same time, the velvety texture of uncoated paper can create a sense of elegance and prestige, which is especially important to luxury brands and VIP marketing.
• Uncoated paper delivers a highly tactile experience to recipients, which can help reinforce brand values like luxury, sophistication and quality.
• Uncoated paper comes in a variety of colors, finishes and textures, giving designers plenty of choices to find just the right look and feel for their project.

Get Better Results with Uncoated Paper

Looking for a way to make your next project pop? Use color paper. Take a look at these tips for designing and printing on color paper.

• improves readership as much as 40 percent.
• enhances comprehension by 73 percent.
• increases retention by 18 percent.

Three Considerations for Designing with Color Paper

1. The Ink — CMYK inks are transparent, not opaque. This means that the color of the paper will show through the printed design. For example, an image with a green base will appear greener when printed on green paper. Even cream-colored papers can affect the images, making the design look warmer thanks to the yellow undertones of the paper. This effect could even be desirable, as you can use the color of paper to influence and enhance your design.
2. The Highlights — With projects printed on white paper, the paper’s color is used to create highlights. The same effect happens with color paper; therefore, use the same color as the stock to create the highlights of the design. If you need to create the impression of white in the design, you can do it without having to resort to a spot color. Instead, try using a very pale color, such as light yellow or light blue. It won’t be white, but it can mimic the effect on color paper.
3. The Computer — While you can’t rely on your computer monitor to accurately depict the printed color of a design, you can use it as a tool to help understand the way the color will affect your images. Create layers in your document, with a base layer the same color as the stock you will use, and the design layers on top so you can see how the finished project might look. Remove the base layer prior to printing.

A Better Final Product

Financial statements are easier to access and understand when printed on paper and mailed. Learn more about why paper statements still matter in an online era.

Americans are used to having freedom of choice. But when it comes to how financial statements are delivered, increasingly the government or the financial institution, rather than the consumer, is deciding to make those statements available only online.

For example, in 2011 the Social Security Administration eliminated paper statements as a cost-saving measure. But by 2014, after much pushback from Congress, the policy was amended to again mail paper statements; today, however, only select age groups get the statement in the mail, which leaves out the vast majority of working Americans.

“These changes aren’t enough and therefore, Domtar is lobbying Congress in support of paper Social Security statement options for everyone,” says Tom Howard, VP Government Relations, Domtar. “Social Security Earnings Statements are one of the most important financial documents a US worker will see during his/her working career. In addition to providing estimated retirement benefits, the statements have earning information upon which benefits are calculated. Workers need access to this information in case there’s an error. But maybe even more importantly, there are estimates about benefits you and your family may receive in the event of disability or death.”

Another example is the 2016 attempt by the Securities and Exchange Commission to pass Rule 30e-3, which would have permitted an automatic default to electronic delivery of mutual fund shareholder reports.

While Rule 30e-3 ultimately did not pass, it may come up again in future legislative sessions. We advocate for reform because we believe in protecting a citizen’s right to choose to receive essential information on paper, and we believe in protecting the interests of our industry.

The Benefits of Printed Financial Statements

Studies have shown that paper statements offer several benefits over their digital counterparts, including:

Access — According to the Coalition for Paper Options, more than 30 percent of Americans don’t have internet access at home, and 45 percent of seniors don’t own a computer. The percentages are even higher for minority groups, with nearly half of African American and Hispanic populations not having internet at home. Paper statements ensure all people have access to critical financial information, whether it’s Social Security documents, bank statements or investment portfolio summaries.

Accuracy — A 2016 study about printed financial statements released by the National Consumer Law Center showed that people are more likely to review paper statements than online statements, making it easier to notice fees, catch mistakes and spot fraud. “It’s important to receive paper statements in order to be aware of your benefits and have knowledge of any mistakes. If you don’t catch them early, they can be hard, or even impossible to fix,” says Howard.

Behavior — The U.S. Postal Service 2016 Mail Moments survey reported that consumers find it easier to organize and plan bill payments when they receive paper statements in the mail. Paper statements are also critical tools for recordkeeping, proving residency and qualifying for lines of credit.

Security — Paper is a trustworthy delivery method for financial statements and other important documents. A recent survey by Two Sides North America, Inc. found that 76 percent of consumers are concerned that digital records are at risk of being hacked, lost or damaged. Therefore, they prefer paper, which they can safely file at home.

Preference — The Two Sides North America study also showed that 90 percent of U.S. consumers want the right to choose whether they receive important financial information digitally or in print. Surprisingly, 88 percent of 18­­–24 year olds agreed, showing that even digital natives sometimes prefer print.

As surveys continue to show a preference for printed financial statements, our hope is that consumers will have more choice in how they receive vital information in the future.

“We’re lobbying on Capitol Hill to raise awareness of the difficulty with online statements, from the Social Security Administration to banks and the stock market,” Howard says. “There’s a tendency for people to be unaware of their financial standing; it’s out of sight, out of mind if it’s not delivered in the form of a paper statement.”

Find out what Forest Stewardship Council® (FSC®) certification means, and why buying FSC® certified paper matters.

When it comes to sustainability and environmental awareness, every action matters. Whether it’s choosing to drive a low-emissions vehicle, buying organic produce or adjusting the thermostat, small decisions can add up to a big benefit for our planet. So if you’re already turning an eye toward reducing your environmental footprint, why not make the switch to FSC-certified paper?

What Is FSC-Certified Paper?

When the Forest Stewardship Council® (FSC®) certifies that a paper is made of responsibly sourced wood fiber, that paper earns the FSC label. FSC certification is an important standard for our industry. It indicates that the forests from which we harvest wood fiber are managed in a way that reduces their environmental impact.

The FSC standard ensures landowners and wood products manufacturers use responsible forestry practices that:

• Protect water quality

• Avoid the use of highly hazardous chemicals

• Protect valuable woodlands

• Protect the rights of indigenous people and local communities

• Prevent the loss of natural forest cover

• Limit clear cutting

• Protect forest ecology and wildlife habitats

• Support democratic and transparent governance

Today, more than 168 million acres of forestland have been FSC certified in the United States and Canada, including many of the forests from which we source wood fiber. In fact, we were an early adopter of the FSC standard and the first forest products company in North America to offer FSC-certified copy paper.

“Sometimes, with products like paper or pulp, it can be difficult for consumers to know where it came from or how it was produced,” says Dan Persica, Domtar’s senior manager, sustainability communications. “Third-party certification is one of the best ways for Domtar to show that we’re committed to sustainability and environmental responsibility from the forest to the shelf.”

Three Reasons to Buy FSC-Certified Paper

When you have so many paper choices, why choose FSC-certified paper?

It’s an easy way to effect change. — “For those who feel they can’t make a difference because they’re just one person, this is a simple action they can take,” says Persica. “All of the hard work has already been done by the forester and the manufacturer. This is an easy way to ensure forests remain forests for generations to come.”

It’s a safe choice for corporations. — “We’ve all seen the harm that can be done to brands because of issues two or three steps down in the supply chain,” says Persica. “Third-party certification is a way to demonstrate that you care about having a responsible supply chain for the paper you use.”

It makes a powerful statement. — “Consumers vote with their wallets, and buying FSC-certified paper shows that there is demand for responsibly sourced and manufactured forest products,” says Persica. “If more and more people make a small effort to look for that FSC label, it can have a huge impact.”

So the next time you need paper for home or office, be sure to choose FSC-certified paper. The forest will thank you.

FSC® C001844

Thermal paper is everywhere, from grocery stores and gas pumps to schools and concert halls. Learn how thermal papers work and why the market is growing.

Thermal printing, first invented in the 1960s, went mainstream with the introduction of the fax machine. These days, thermal printing and the special heat-activated thermal paper it requires are ubiquitous.

Rarely does a day go by without the average consumer receiving a receipt printed on thermal paper. Most shipping box labels are produced using thermal printers. And anyone who has attended a sporting event or concert recently has received a ticket printed on thermal paper.

Some thermal printers use a heat-activated ink ribbon to create the images on plain paper. But more often, the paper itself is coated with a special heat-activated ink. When the paper is exposed to heat via a thermal print head, microcapsules in the coating break open to release the dye that creates the image or text.

It’s a simple process that has quickly become a leading method for printing one-off documents like receipts, lottery and event tickets, labels and more. Thermal printing is relatively inexpensive because the printers, which are widely available, don’t require consumable supplies like ink or toner.

Curtis Correll, senior product manager for Domtar’s thermal papers, explains that thermal printing is ideal for variable data printing. “For example, an event ticket has a lot of static information on it, like logos and team names, that can be printed with traditional printing processes,” he says. “But it also has your section, row and seat number, which is specific to you. That variable information can be printed on a ticket that has a thermal ink coating.”

Domtar produces base paper for a wide range of thermal printing applications. The paper is sold to a company that coats it with the heat-activated ink; the coater then sells the paper to a converter, where it is converted into its final form. That might involve cutting the paper into rolls for cash register receipts, for example, or coating the paper with an adhesive to make labels.

Labels, in particular, are a growing market segment, thanks in part to the proliferation of online shopping. “Many shipping boxes have two or three thermal barcode labels, because as the boxes are shipped, they are tracked at various locations, and each has its own barcode system,” Correll says. He points out that thermal printing is an ideal system for such labels because it’s convenient and portable, since there is no need for ink cartridges.

Domtar Thermal Paper Makes a Difference

We supply thermal base paper to one of the largest manufacturers of thermal paper products in North America, as well as several other companies. By working with leaders in this space, we have developed significant technical expertise in thermal papers.

We also have manufacturing capabilities that set us apart from other thermal paper manufacturers. “We use a combination of small machines that are great for developing new products, and bigger machines for large-scale applications,” Correll says. “A lot of companies have one size or the other, but we are able to scale products through their entire lifecycle, making us more efficient and saving our customers money.”

But what really sets Domtar apart when it comes to thermal papers — indeed, all of our products — is our quality and variety. “There are hundreds of different thermal printers out there. People need paper that can run across a wide variety of machines for a wide variety of applications,” Correll says. “A thermal coater or printer manufacturer won’t survive long without quality base paper, and that’s what we provide.”

For more information about Domtar’s thermal papers, contact us.

Domtar’s 22- and 27-pound ultra-lightweight inkjet papers provide high opacity and quick drying abilities for excellent results.

Imagine being able to print pharmaceutical inserts on demand using digital printing technology, or making it possible for financial services companies to print thousands of mail-ready, personalized investment prospectuses in minutes. Our line of TitaniumJET lightweight inkjet papers are ideal for these and many other inkjet printing applications that require ultra-lightweight papers.

“Inkjet printing technology is no longer something printers are just considering getting into; it has become a matter of survival for many printers. It is at least a portion of what most printers are doing, if not the sole printing process for some shops,” says Howard Hunter, director of technical and business development for Domtar Specialty Paper. “With our unique line of ultra-lightweight inkjet printing papers, we’re well positioned to serve our customers who are focused on growing their business with high-speed inkjet printing technology.”

What Makes Our Lightweight Inkjet Papers Unique?

When we began researching, developing and testing lightweight inkjet papers, our Domtar Specialty Paper team asked for input from representatives of inkjet printer manufacturers (OEMs). What characteristics are required for a good inkjet paper? What challenges exist with lightweight papers? And what would be necessary to create a successful product for lightweight inkjet printing applications?

“At first they expressed concern that the equipment would not be able to handle such a lightweight sheet, because no one had yet produced an inkjet-compatible product of that weight and quality for inkjet printers,” Hunter says. “Additionally, there was concern for excessive ink strike-through and cockle.”

An ideal ultra-lightweight inkjet paper must print efficiently — holding the ink on the sheet surface to yield excellent ink density while not allowing strike-through or excessive dot gain. It also must run through the printer without jamming or curling.

“Our paper machines are somewhat unique, as they were originally designed to make a very lightweight product that had an extremely high sheet density,” says Hunter. “These capabilities, along with special fiber selection and paper-surface treatments, allow us to create a very well-formed base sheet specifically designed for ultra-lightweight inkjet printing.”

The result of this process is a smooth, lightweight paper that has high opacity and excellent uniformity to avoid ink bleed-through. The treated paper also allows the ink to stay on the surface and dry quickly to produce a crisp image that won’t smear or run. These characteristics enable us to offer some of the lightest-weight inkjet printing papers available on the market.

“Our Domtar Specialty Papers group manufactures paper in basis weights from 40-pound down to 22-pound, and we are proud to be the only producer of functional 22- to 27-pound ultra-lightweight inkjet papers in North America,” Hunter says.

New Papers Create New Inkjet Printing Opportunities

The introduction of lightweight inkjet papers opens up a whole new realm of opportunities for lightweight printing operations. Personalization and customization, for example, are currently trending, with everything from Bibles to insurance brochures now customizable with customer names and personal information like family trees or account details.

The ability to make last-minute digital printing changes and provide on-demand turnarounds with virtually no waste are other inkjet printing benefits that could prove useful for many projects, including the printing of pharmaceutical inserts.

“Once a company gets the go-ahead from the FDA to manufacture a new drug, for example, they want production of pharmaceutical inserts to start up immediately,” says Hunter. “This can mean a demand for 24-hour turnaround of as many as a million inserts. Getting from the word ‘go’ to ‘ready to print’ is almost immediate with digital inkjet printers.”

Creating great products that meet customer demands is part of our overall business goal, and lightweight inkjet papers are just one more way we’re innovating and expanding our product line to meet today’s growing printing demands.

Contact us to learn more about lightweight inkjet papers.