Which paper brand do you use in your business or home office? And does it even matter?
The debate over the importance of brand loyalty is a constant among marketing experts, with some people decrying the loss of brand loyalty in the digital marketing era and others welcoming it. But studies show brands are still important among consumers; in fact, one survey found that 77 percent of U.S. adults return to the same brands over and over again.
“When creating brands, the goal is to build loyalty and establish credibility,” says Meredith Collins, Domtar’s brand marketing manager.
The Xerox® Paper and Specialty Media Difference
In our industry, the Xerox® paper brand stands for quality, consistency and a high level of performance — a reputation that matches Domtar’s own priorities.
“As the exclusive North American trademark licensee of the Xerox® Paper and Specialty Media Line, those qualities really show who we are as a company,” says Collins. “We put our focus on our customers and strive to make great products across the board.”
The Xerox® paper brand is backed by Domtar’s performance guarantee. We’re confident in our products because our quality is proven through rigorous testing and strict guidelines.
Customers recognize that the Xerox® paper brand has a strong reputation, and they feel confident buying it for their businesses and home offices. As a result, Xerox® brand loyalty can pay off for office supply retailers.
Domtar offers two products within the Xerox® Paper and Specialty Media Line, each with its own characteristics that help it stand out from the competition.
Xerox® Vitality® Multipurpose Printer Paper
Made to run well in all types of printers and copiers, this paper is a good choice for creating a crisp, professional look on everyday documents. The high-performance qualities of Xerox® Vitality® Multipurpose Printer Paper not only help with productivity, but also help extend the life of a printer or copier by reducing daily wear and tear.
Compared to the competition, Xerox® Vitality® Multipurpose Printer Paper:
Is whiter and brighter, offering better contrast to documents
Offers higher opacity, creating less show-through on two-sided printing projects
Is stiffer, which means this paper not only feels better in hand but also runs more efficiently through high-speed printers
Features ColorLok® Technology for bolder blacks and vivid colors with inkjet printing and better quality and performance with laser printing
Xerox® Bold Professional™ Quality Paper
When your customers want to make a good impression, Xerox® Bold Professional™ Quality Paper is a smart choice. Great for important documents, it is intended to be used for presentations, proposals and other projects that include a lot of graphics.
Xerox® Bold Professional™ Quality Paper is thicker, whiter, brighter and smoother, resulting in vivid colors, crisp images and a quality feel. It is specifically designed for optimum output on both laser and inkjet printers, eliminating the need to choose paper based on printer type.
Paper Brand Matters
For people looking to purchase paper they can trust, brand really does matter. The Xerox® Paper and Specialty Media Line delivers proven results. Our Xerox® Vitality® Multipurpose Printer Paper and Xerox® Bold Professional™ Quality Paper also are backed by a 99.99 percent jam-free guarantee.
“The Xerox® Paper and Specialty Media line is all about giving customers better choices and better results,” Collins said. “Its performance and reliability are time-tested and proven, and we’re proud to stand behind these great products.”