We are thrilled to share the story of Domtar’s new logo, which represents much more than just a visual design. It’s a powerful symbol of the journey we’ve undertaken and the bright future we are building together, with the combined strength of our legacy companies—Domtar, Paper Excellence, and Resolute Forest Products.
Each of these organizations has a proud and rich history, rooted in over 200 years of individual accomplishments and contributions to the forest products industry. Now, as we’ve come together under one unified brand, our new logo embodies this legacy. It visually captures our collective expertise, shared values and bedrock of sustainability. Domtar’s new logo is a representation of our ambition and purpose, honoring where we’ve come from while pointing us toward the future.
Seedling Symbolic of New Journey Focused on Growth
At the heart of the design is a seedling—small yet powerful, symbolizing our commitment to nurturing potential and fostering growth. Just as a seedling represents the beginning of life and new ideas, it also reflects our company’s journey.
“We are at the start of an exciting new chapter, and our seedling reminds us of the roots that support our growth—our people, our products, and our communities,” says Jennifer Johnson, Domtar’s Vice President of Global Communications. “It also represents the continuous development of our business. It’s a symbol of the innovation and sustainability we strive to achieve every day.”
Domtar’s journey is one of dynamic evolution, similar to the natural growth of a forest. What starts small grows strong over time with care, patience and resilience.
Like our legacy companies, we began humbly, but we are growing into a thriving global organization. The seedling in our logo reflects that progression—reminding us that while growth takes time, it leads to strength, sustainability and a flourishing future.
If you visit any of the forests we manage, you’ll see seedlings and new growth trees that have been planted to replenish the wood fiber that has been harvested to make our new products – a continuous cycle.
But Domtar isn’t about growth for growth’s sake. We’re committed to fostering innovation and nurturing new ideas, rooted in our people and our practices. Just as a healthy forest requires rich soil to grow, we need strong foundations to deepen our roots and reach new heights. The seedling reminds us of this continuous process of improvement and adaptation.
“Our new logo isn’t just about expanding our business, but about expanding our impact—on the environment, on our communities, and on the world,” says Johnson. “We’re focused on creating a company that thrives on sustainability, invests in its people, innovates with its products, and continually strives for excellence. The seedling serves as a reminder of the endless potential that lies ahead as we work toward a future of responsible growth.”
Domtar’s New Logo Represents Sustainability Commitment
One of the key elements of the new design is the color green. The color and shade selected for the logo reflects our deep connection to our roots in the forest. Green represents our commitment to responsible forestry, environmental stewardship and supporting the communities we serve. It embodies the very core of what we do—making sure that everything from how we source materials to how we innovate products is done with the planet in mind.
The logo’s color, and our new color scheme, pay homage to our predecessor companies’ former brand colors while offering a fresh application of the blues and greens known to represent Domtar, Resolute and Paper Excellence.
A Bold Promise for the Future
The logo isn’t only a fresh design; it’s a bold promise for the future. A future where we continue to thrive through collaboration—internally across our teams, and externally with our customers and partners. It represents a future where we balance growth with responsibility, ensuring that the steps we take today create a more sustainable tomorrow.
This is further solidified by the launch of a new tagline, “We are the fiber for the future.” This tagline refers to our people, our products and our commitment to not only meeting the needs of today but also shaping a sustainable future for generations to come. Our future is built on the strong foundation of our past, and our tagline serves as a guiding principle as we continue to evolve and grow.
“At Domtar, it is in our values to be caring, accountable, collaborative and entrepreneurial in everything we do, and that will define our future,” says John D. Williams, non-executive chairman of Domtar’s management board.
“Domtar’s new logo and tagline is a bold reminder of our ongoing commitment to those values,” adds Johnson. “It marks the beginning of a new chapter in our journey together, celebrating our past while focusing on what lies ahead.”
We are excited about the future we’re building, and we’re pleased to invite you to join us on this journey. Let’s plant the seeds for a brighter, stronger and more sustainable tomorrow — together.
Contributed by Jennifer Johnson, Vice President, Global Communications for Domtar