The digital side of the PAPERbecause® campaign
From social experiments to comedic parody, the idea of “paperless” was shown to be a little far-fetched. These brief videos were created for on-line engagement to show the essential, emotional, educational and fun side of paper.
Really Really Short Films
The Really Really Short film series poked fun at how people might be taking “going paperless” a little too far. Set in everyday office and home situations, humor was used to disarm audiences and help them realize what an essential tool paper plays in our everyday lives.
South by Southwest Interactive Hotspot
Paper is creative and interactive, even in today’s digital world. So we wanted to demonstrate that paper and digital actually go hand in hand. That led us to conduct somewhat of an experiment. Let’s put paper in the “lion’s den” of digital at the world’s largest digital festival, SXSW, and just see what happens.
Paper Fun Truck
Every summer ice cream trucks drive around spreading joy. We wanted to spread the same type of joy through paper. From stickers to books to cupcakes with paper wrappers, the Paper Fun Truck traveled the streets of Los Angeles showing just how fun paper really is.
Curious about how committed college students were to the idea of going paperless, we conducted a national research study asking them how they’d feel about receiving a pdf diploma instead of a paper one. It turns out people weren’t as in favor of going paperless as they thought they were.
Starting as a showcase for comic books, Comic-Con is one of the world’s largest pop culture events. But one of the founding fathers – paper – has remained behind the scenes until now. As our paper character weaved through the crowds, people were reminded that creativity, imagination and entertainment start on paper.
Project Learning Curve
As schools considered foregoing handwriting in the classrooms, Domtar created Project Learning Curve to remind people that handwriting is a vital part of education and cognitive development. Although the app and pen are no longer available, the benefits of handwriting for children remain.