The digital side of the PAPERbecause® campaign
From social experiments to comedic parody, the idea of “paperless” was shown to be a little far-fetched. These brief videos were created for on-line engagement to show the essential, emotional, educational and fun side of paper.
South by Southwest Interactive Hotspot
Paper is creative and interactive, even in today’s digital world. So we wanted to demonstrate that paper and digital actually go hand in hand. That led us to conduct somewhat of an experiment. Let’s put paper in the “lion’s den” of digital at the world’s largest digital festival, SXSW, and just see what happens.
Comic-Con
Starting as a showcase for comic books, Comic-Con is one of the world’s largest pop culture events. But one of the founding fathers – paper – has remained behind the scenes until now. As our paper character weaved through the crowds, people were reminded that creativity, imagination and entertainment start on paper.
Project Learning Curve
As schools considered foregoing handwriting in the classrooms, Domtar created Project Learning Curve to remind people that handwriting is a vital part of education and cognitive development. Although the app and pen are no longer available, the benefits of handwriting for children remain.
