The message:  Paper has value. It’s sustainable, personal and purposeful.

The PAPERbecause ads appeared in print publications across the US, including National Geographic, Fast Company and the Smithsonian. Have a look back on some of those ads that sought to address common misconceptions of the time and reinforce the decision to use paper.

Note: The data points cited are based on research at the time they were originally published by the campaign.

More print ads: 

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