
Choosing the right paper can truly work with the design to set the tone of a printed piece, helping the audience understand the brand as intended. The creative for this piece, designed to promote the Oceania Cruise new Aquamar Spa + Vitality Center, was inspired by the healing and life-giving essence of water as well as the connection to the sea that is manifest in the Oceania Cruises experience. Featuring a soothing color pallet of ocean blues with warm neutral accent colors and photography conveying the natural elements of well-being, Cougar was chosen for its ability to convey a natural feel while maintaining the vibrant color of the images representing Vitality.