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The Scout Guide

Design Agency

The Scout Guide — Lana Kitterman, Mikayla Gregory, Al Best, Jane O'Connor, Emmy Frazier, Trevor Kierce, Roby Thompson, Anna Howell, Anna Bonham, Abi Burgess, Emily Abraham, Grace Alverson, Amanda Elliott and Katie Nebbia

Brand

Lynx®

Paper

100 lb. Text and 100 lb. Cover

Description

Description

The Scout Guide is a 100% woman-founded national franchise that offers an elevated advertising experience to local businesses through a targeted multi-channel marketing approach.

The Scout Guide provides an experience like no other, including a printed city guide that has become a treasured publication that is kept by recipients. Printed on Domtar’s Lynx Opaque Ultra paper (on 100 lb. Text and 100 lb. Cover), the guides are a visual masterpiece, celebrating the local artists, artisans, and entrepreneurs who make each city unique. Lynx paper provides the perfect canvas for bright, vivid images and crisp type and easily handles the dazzling gold foil that adorns the cover.

With a circulation of over 1.2 million copies nationwide, The Scout Guide successfully utilizes an omnichannel marketing approach (that includes print) to be a community builder.

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