Who is Gen Alpha?
Born between 2010 and 2024, Generation Alpha is the first generation raised entirely in a digital world.
Source: McCrindle, Retail Brew
Why Print Matters with Gen Alpha
Learning Advantage
- Print remains a valuable tool for learning, engagement and comprehension in a generation raised on screens.
- A 2024 meta-analysis found that students score higher on comprehension tests when reading on paper versus screens. (Source: Li & Yan)
- 54% of U.S. consumers and 55% of Canadians believe children learn better with printed materials.
(Source: Two Sides)
Print + Digial: Better Together
- Alphas move seamlessly between physical and digital experiences. (Source: McCrindle Research)
- Print provides a tangible touchpoint that can lead to richer digital engagement.
- Use QR codes on printed tags, signs or postcards as a gateway to behind-the-scenes content, personalized experiences or interactive games.
Print Connects Generations
- Gen Alpha is expected to spend longer living at home, increasing the influence of parents and other family members. (Source: McCrindle Research)
- Unlike many digital messages, print can engage multiple generations and spark shared conversations.
- Catalogs, magazines, direct mail and educational resources are great printed materials that can be browsed, discussed and acted on together by parents, grandparents and children.
Tips for Marketing to Generation Alpha
Connect Print and Digital: Use print as a gateway to videos, interactive content and digital experiences.
Make It Interactive: Worksheets, scavenger hunts, punch-outs and collectibles encourage participation.
Lean Into Personalization: Variable data printing, personalized offers, custom covers, and location-specific content can help make print feel more relevant and valuable.
Create Shareable Household Experiences: Print has the unique ability to reach multiple generations at once. Consider formats that encourage discussion or participation among parents, grandparents, and children like catalogs, magazines or brochures.
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