One graphic design trend in 2024 is incorporating nostalgic elements into designs. In today’s fast-paced digital world, there is something comforting about the retro vibe of the 1960s, 1970s, 1980s and even the 1990s. Whether that includes sun washed color palettes or retro elements like checkers, florals or other funky patterns, there is something to be said about taking inspiration from the past. You can take those retro elements to the next level in print when you use the creamy-white shade of Cougar Natural.

Transform the Vibe with Cougar Natural

When it comes to printing, the default paper choice is typically a shade of white. But a simple change of paper color can instantly transform the vibe of your piece, adding a feeling of nostalgia. Paper with subtle warm shades, like Cougar Natural, are a great first step into the world of experimenting with papers that aren’t white.

Cougar Natural Can Be Your 5^th Color

Paper is often referred to as the “fifth color in four-color printing”. This is because CMYK offset inks are transparent, so different shades of paper can very much impact the quality of colors or graphics and how they appear. Cougar Natural has a warm, delicate color and can easily set a mood or boost certain colors in your piece without dramatically altering the design. 

Cougar Naturally Adds a Nostalgic Vibe

Using Cougar Natural is a great way to add a touch of nostalgia to everything from black and white or duotone images to full color photography. It can also give texture and detail a boost, adding dimension and interest, along with adding a sense of authenticity and depth to skin tones. Cougar Natural is available in both text and cover weights, as well as in envelopes, which means you can use the line across multiple touch points in your project. It’s also widely available through Domtar’s merchant partners so you can be assured paper is available when and where you need it. Want to see Cougar Natural in action? Be sure to check out our free printed paper resources!