Created as both a presentation tool and a showcase of the company’s print capabilities, Moveable’s branded pocket folder is the definition of function and form. The piece carries proofs to clients while demonstrating the impact of print and quality craftsmanship. Clients found it so useful that it quickly evolved from a proof carrier into a memorable leave-behind piece that continues to reinforce the value of print.
Created with Cougar® 160 lb. Cover in a Super Smooth finish, the folder’s exterior features a double hit of Pantone 021 U, Moveable’s brand color, paired with black ink and an aqueous coating for added depth and protection. Embossing and gloss foil on the front cover serves to build a tactile experience, while die-cut interior pockets add the Moveable logo as a distinctive design element.
What makes this folder particularly memorable is its clever use of storytelling. The cover references the well-known pangram, “The quick brown fox jumps over the lazy dog,” which uses every letter of the alphabet. Open the folder and the story comes to life: a fox leaps from the left pocket over the lazy dog on the right, creating an unexpected and engaging “aha” moment. Ultimately, this piece is a beautifully effective demonstration of how print can transform an idea into an interactive experience.
