Did you know that the Baby Boomer generation tends to prefer neutral and classic colors like beige or gray? Or that Gen Z loves bold and contrasting tones, like a nice bubbly lavender? Color can establish mood, style, and tone, but it can also be used to strategically market to different generations. Use the guide below to better understand the color preferences of each generation and how color psychology comes into play.
For additional tools on marketing to multiple generations, be sure to check out our download on Gen Z’s attitude towards paper.
