Millennials may be digital natives, but don’t be fooled—when it comes to marketing, print still has power. Born between 1981 and 1996, millennials make up the largest generation in the U.S. labor force, with many now in mid-to-senior level roles. They grew up immersed in technology yet remain highly receptive to well-crafted printed materials. In fact, research shows that 62% of millennials read through advertising mail rather than discarding it, and over half are more likely to purchase from brands that use both print and digital marketing.

Why? For starters, print feels different. In a sea of screens and endless scrolling, paper cuts through the noise by providing “pattern interruption,” building trust, and often feels more personal, especially when paired with smart, omnichannel tactics like QR codes.

To dig deeper into this generation’s relationship with paper, check out our new resource: “How Millennials Interact with Paper.” It’s a companion piece to a new Paper Matters magazine feature and is full of takeaways and tips for how Generation Y engages with print.

Download the infographic today! Then, head over to Paper Matters magazine to for more printspiration.