This piece was created to commemorate Yorke Printe Shoppe’s 55th year in Chicagoland as a premier printer and remind people of their niche in the industry. Cougar was chosen for a portion of the interior pages because they desired a great, economical, and readily available sheet – and was already familiar with the product from daily runs.
Printed using offset, digital inkjet, and digital toner, Yorke’s self-promotional piece is the main part in a multi-channel marketing plan spanning 4-6 months. The three presses were used in varying sections to both show the differences in result and highlight when and where each are most useful according to their strengths. The piece also employs several print techniques, including Fluorescent Spot Colors, Gloss and Satin Aqueous Coatings, Spot Varnishes, Spot UV’s (Gloss Raised, Gloss, & Textured), Soft Touch Lamination, and of course the unique “Flag” tag that was attached using the Side Sewn binding technique.
For more on the making of the piece, enjoy the behind-the-scenes video HERE.
