{"id":29622,"date":"2023-06-27T16:16:59","date_gmt":"2023-06-27T16:16:59","guid":{"rendered":"https:\/\/www.domtar.com\/domtar-defenseur-de-lindustrie-pour-les-guides-clear-green\/"},"modified":"2023-06-27T16:16:59","modified_gmt":"2023-06-27T16:16:59","slug":"domtar-defenseur-de-lindustrie-pour-les-guides-clear-green","status":"publish","type":"post","link":"https:\/\/www.domtar.com\/fr\/domtar-defenseur-de-lindustrie-pour-les-guides-clear-green\/","title":{"rendered":"Domtar, d\u00e9fenseur de l&rsquo;industrie pour les guides Clear Green"},"content":{"rendered":"\n<section id=\"immersive_panel_1\" class=\"lc-module section-article-content-block\">\n    <div class=\"lc-module-inner\">\n                <div class=\"article-block-wrapper lc-module-inner fade-bottom\">\n            <div class=\"entry\">\n                <p>La <a href=\"https:\/\/www.ftc.gov\/\" target=\"_blank\" rel=\"noopener\">Commission f\u00e9d\u00e9rale du commerce des<\/a> \u00c9tats-Unis (FTC) veille \u00e0 l&rsquo;application des lois sur la <a href=\"https:\/\/www.ftc.gov\/news-events\/topics\/truth-advertising\" target=\"_blank\" rel=\"noopener\">v\u00e9rit\u00e9 dans la publicit\u00e9<\/a>, qui exigent que les affirmations marketing soient v\u00e9ridiques et \u00e9tay\u00e9es par des preuves appropri\u00e9es. Ces lois sont con\u00e7ues pour prot\u00e9ger les consommateurs, notamment lorsqu&rsquo;ils cherchent \u00e0 acheter des produits pr\u00e9sent\u00e9s comme \u00e9tant respectueux de l&rsquo;environnement. <\/p>\n<p>La Commission publie des orientations sp\u00e9cifiquement ax\u00e9es sur le d\u00e9veloppement durable ou les all\u00e9gations marketing \u00a0\u00bb <a href=\"https:\/\/www.ftc.gov\/news-events\/topics\/truth-advertising\/green-guides\" target=\"_blank\" rel=\"noopener\">vertes<\/a> \u00ab\u00a0, commun\u00e9ment appel\u00e9es <a href=\"https:\/\/www.ftc.gov\/news-events\/topics\/truth-advertising\/green-guides\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0Guides verts de<\/a> la FTC\u00a0\u00bb, afin d&rsquo;aider les professionnels du marketing \u00e0 \u00e9viter de faire des promesses environnementales d\u00e9loyales ou trompeuses.<\/p>\n<p>Ces lois s&rsquo;appliquent que l&rsquo;all\u00e9gation commerciale apparaisse sur papier, en ligne ou sur le c\u00f4t\u00e9 d&rsquo;un autobus. Garantir la cr\u00e9dibilit\u00e9 des all\u00e9gations permet d&rsquo;instaurer la confiance entre les acheteurs et les vendeurs, ce qui favorise l&rsquo;efficacit\u00e9 des march\u00e9s. <\/p>\n<p>\u00ab\u00a0Il est essentiel de r\u00e9pondre aux besoins des clients sans d\u00e9former les offres de Domtar \u00ab\u00a0, d\u00e9clare Katie Zorn, vice-pr\u00e9sidente du marketing, de la gestion des produits et de la planification strat\u00e9gique de Domtar. \u00ab\u00a0Les Guides verts sont une ressource essentielle \u00e0 laquelle nous nous r\u00e9f\u00e9rons avant de faire des d\u00e9clarations sur le d\u00e9veloppement durable. <\/p>\n<p>Le <a href=\"https:\/\/newsroom.domtar.com\/sustainability-consumer-behavior-career-choices\/\" target=\"_blank\" rel=\"noopener\">d\u00e9veloppement durable \u00e9tant<\/a> r\u00e9cemment devenu <a href=\"https:\/\/newsroom.domtar.com\/sustainability-consumer-behavior-career-choices\/\" target=\"_blank\" rel=\"noopener\">un facteur d&rsquo;achat<\/a>, il est de plus en plus important que les all\u00e9gations relatives \u00e0 l&rsquo;environnement soient exactes. Publi\u00e9s pour la premi\u00e8re fois en 1992, les Guides verts refl\u00e8tent le point de vue de la FTC sur la mani\u00e8re dont les sp\u00e9cialistes du marketing peuvent \u00e9viter de faire des d\u00e9clarations environnementales trompeuses sur des sujets tels que : <\/p>\n<ul>\n<li>Neutre en carbone<\/li>\n<li>Compostable<\/li>\n<li>Recyclable<\/li>\n<li>Renouvelables<\/li>\n<\/ul>\n<p>Les entreprises qui enfreignent les guides peuvent \u00eatre oblig\u00e9es de cesser de faire des d\u00e9clarations trompeuses, risquent des poursuites judiciaires et peuvent se voir infliger des sanctions.<\/p>\n<p>Les guides verts sont g\u00e9n\u00e9ralement mis \u00e0 jour une fois par d\u00e9cennie et ont \u00e9t\u00e9 r\u00e9vis\u00e9s pour la derni\u00e8re fois en 2012. Depuis lors, la sensibilisation accrue des consommateurs au d\u00e9veloppement durable, les nouvelles technologies et la prolif\u00e9ration des certifications par des tiers ont soulev\u00e9 des questions qui ne sont pas suffisamment prises en compte dans les r\u00e8gles actuelles. <\/p>\n<p>En sollicitant l&rsquo;avis du public, la FTC a re\u00e7u plus de <a href=\"https:\/\/www.regulations.gov\/document\/FTC-2022-0077-0077\" target=\"_blank\" rel=\"noopener\">1 300 commentaires<\/a> d&rsquo;organisations et de particuliers concernant la mise \u00e0 jour imminente.<\/p>\n<p>Compte tenu du <a href=\"https:\/\/newsroom.domtar.com\/domtars-sustainability-story\/\">leadership de<\/a> Domtar <a href=\"https:\/\/newsroom.domtar.com\/domtars-sustainability-story\/\">en mati\u00e8re de d\u00e9veloppement durable<\/a>, l&rsquo;entreprise a particip\u00e9 aux c\u00f4t\u00e9s de ses partenaires de l&rsquo;American Forest &amp; Paper Association (AF&amp;PA), en proposant des suggestions visant \u00e0 faciliter la compr\u00e9hension et l&rsquo;utilisation des nouveaux guides par les entreprises. Parmi les principales propositions, citons <\/p>\n<ul>\n<li>Ajout des termes \u00ab\u00a0circulaire\u00a0\u00bb, \u00ab\u00a0sans OGM\u00a0\u00bb et \u00ab\u00a0r\u00e9utilisable\u00a0\u00bb aux guides, compte tenu de l&rsquo;augmentation de ces all\u00e9gations depuis la derni\u00e8re mise \u00e0 jour.<\/li>\n<li>Demander que les guides verts \u00e9vitent les conflits avec les normes internationales reconnues et accept\u00e9es, en particulier celles de l&rsquo;Organisation internationale de normalisation<a href=\"https:\/\/www.iso.org\/home.html\">(ISO)<\/a>.<\/li>\n<li>Interdire les affirmations selon lesquelles les \u00ab\u00a0mati\u00e8res premi\u00e8res r\u00e9cup\u00e9r\u00e9es\u00a0\u00bb destin\u00e9es \u00e0 \u00eatre utilis\u00e9es comme combustibles pour la production d&rsquo;\u00e9nergie peuvent \u00eatre qualifi\u00e9es de \u00ab\u00a0recycl\u00e9es\u00a0\u00bb.<\/li>\n<\/ul>\n<p>Les taux de recyclage du papier n&rsquo;ayant cess\u00e9 de cro\u00eetre au cours des derni\u00e8res d\u00e9cennies et restant constamment \u00e9lev\u00e9s, l&rsquo;industrie est consid\u00e9r\u00e9e comme une autorit\u00e9 en la mati\u00e8re. C&rsquo;est pourquoi les professionnels de l&rsquo;AF&amp;PA ont particip\u00e9 \u00e0 un r\u00e9cent atelier intitul\u00e9 \u00a0\u00bb <a href=\"https:\/\/www.ftc.gov\/news-events\/events\/2023\/05\/talking-trash-ftc-recyclable-claims-green-guides\" target=\"_blank\" rel=\"noopener\">Talking Trash at the FTC : Recyclable Claims and the Green Guides<\/a>, qui a rassembl\u00e9 une s\u00e9rie d&rsquo;experts pour se concentrer sp\u00e9cifiquement sur les all\u00e9gations de recyclabilit\u00e9. L&rsquo;atelier a abord\u00e9 des sujets tels que l&rsquo;\u00e9tat actuel des pratiques de recyclage et de la publicit\u00e9 li\u00e9e au recyclage aux \u00c9tats-Unis, la perception par les consommateurs des all\u00e9gations actuelles et \u00e9mergentes li\u00e9es au recyclage et la n\u00e9cessit\u00e9 de mettre \u00e0 jour ou de modifier les guides verts en ce qui concerne les all\u00e9gations li\u00e9es au recyclage.  <\/p>\n<p>En tant que pan\u00e9liste, Brian Hawkinson, directeur ex\u00e9cutif de l&rsquo;AF&amp;PA pour les fibres r\u00e9cup\u00e9r\u00e9es, a pr\u00e9sent\u00e9 le recyclage du papier comme une r\u00e9ussite environnementale dont les autres industries devraient s&rsquo;inspirer. Il a indiqu\u00e9 que, bien que les produits papetiers soient <a href=\"https:\/\/newsroom.domtar.com\/pulp-and-paper-products-recycling\/\" target=\"_blank\" rel=\"noopener\">les premiers \u00e0 \u00eatre recycl\u00e9s<\/a>, la confusion des consommateurs sur ce qui est recyclable et ce qui ne l&rsquo;est pas &#8211; ou m\u00eame sur la signification r\u00e9elle du terme \u00ab\u00a0recyclable\u00a0\u00bb &#8211; reste tr\u00e8s r\u00e9pandue. L&rsquo;\u00e9tude de march\u00e9 de l&rsquo;AF&amp;PA sur la perception par les consommateurs du mot \u00ab\u00a0recyclable\u00a0\u00bb et du symbole des \u00ab\u00a0fl\u00e8ches\u00a0\u00bb a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9e.  <\/p>\n<p>La FTC sollicitera probablement d&rsquo;autres contributions de la part des parties prenantes au fur et \u00e0 mesure qu&rsquo;elle continuera \u00e0 mettre \u00e0 jour les guides verts.<\/p>\n<h5 style=\"text-align: center;\">Pour plus d&rsquo;informations, consultez le r\u00e9cent atelier de la FTC <a href=\"https:\/\/www.ftc.gov\/news-events\/events\/2023\/05\/talking-trash-ftc-recyclable-claims-green-guides\" target=\"_blank\" rel=\"noopener\">ici.<\/a><\/h5>\n<h5 style=\"text-align: center;\">Regardez les diff\u00e9rentes \u00e9tapes par lesquelles le papier doit passer pour \u00eatre recycl\u00e9 gr\u00e2ce \u00e0 cette <a href=\"https:\/\/youtu.be\/jAqVxsEgWIM\" target=\"_blank\" rel=\"noopener\">vid\u00e9o.<\/a><\/h5>\n<h5 style=\"text-align: center;\">Pour en savoir plus sur l&rsquo;histoire du recyclage du papier <a href=\"https:\/\/www.afandpa.org\/priorities\/recycling\" target=\"_blank\" rel=\"noopener\">, cliquez ici.<\/a><\/h5>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Les guides verts de la FTC contribuent \u00e0 garantir l&rsquo;exactitude des d\u00e9clarations environnementales. D\u00e9couvrez ce que Domtar et notre industrie sugg\u00e8rent pour la mise \u00e0 jour du guide. <\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[984,985],"tags":[],"class_list":{"0":"post-29622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-industry-insights-fr","7":"category-sustainability-fr","9":"without-featured-image"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Domtar, d\u00e9fenseur de l&#039;industrie pour les guides Clear Green - Domtar<\/title>\n<meta name=\"description\" content=\"Les guides verts de la FTC contribuent \u00e0 garantir l&#039;exactitude des d\u00e9clarations environnementales. 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