{"id":4484,"date":"2023-05-24T13:40:01","date_gmt":"2023-05-24T13:40:01","guid":{"rendered":"https:\/\/domtarwpe.wpengine.com\/la-defense-du-papier\/pourquoi-le-papier\/awards-recognition\/"},"modified":"2024-12-12T12:19:16","modified_gmt":"2024-12-12T12:19:16","slug":"prix-et-reconnaissance","status":"publish","type":"page","link":"https:\/\/www.domtar.com\/fr\/la-defense-du-papier\/prix-et-reconnaissance\/","title":{"rendered":"Prix et reconnaissance"},"content":{"rendered":"\t\t
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Prix et reconnaissance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi le PAPIER? est rapidement devenu un succ\u00e8s. Le New York Times a r\u00e9dig\u00e9 un profil pr\u00e9sentant l\u2019effort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Paper\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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R\u00e9action du secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPourquoi le PAPIER? est rapidement devenu un succ\u00e8s. Le New York Times a r\u00e9dig\u00e9 un profil pr\u00e9sentant l\u2019effort. Les clients demandent s\u2019ils peuvent tirer profit de nos documents de marketing. Des \u00e9coles partout en Am\u00e9rique du Nord ont utilis\u00e9 notre programme dans le cadre duquel les \u00e9l\u00e8ves \u00e0 l\u2019\u00e9cole primaire correspondaient avec des personnes \u00e2g\u00e9es. Les groupes qui ont fait pression pour que les enfants apprennent l\u2019\u00e9criture cursive ont demand\u00e9 \u00e0 collaborer avec nous pour les programmes d\u2019\u00e9criture. Les environnementalistes, comme Rainforest Alliance, nous ont reconnu comme chef de file du secteur dans la promotion de la certification FSC (Forest Stewardship Council).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAu fil du temps, la campagne Pourquoi le PAPIER? est devenue si populaire qu\u2019elle a suscit\u00e9 une initiative lanc\u00e9e par le Paper & Packaging Board \u00e0 l\u2019\u00e9chelle du secteur \u2013 une campagne intitul\u00e9e \u00ab How Life Unfolds \u00bb (le d\u00e9roulement de la vie).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00ab Pourquoi LE PAPIER? a vraiment ouvert les yeux du secteur aux possibilit\u00e9s offertes par le marketing et une touche personnelle, mettant en lumi\u00e8re les avantages pertinents sur le plan personnel et le lien personnel entre les personnes et le papier. Cela a vraiment pr\u00e9par\u00e9 le terrain pour ce que fait le Paper & Packaging Board aujourd\u2019hui. \u00bb<\/strong> \u2013 Mary Anne Hansan, pr\u00e9sidente du Paper & Packaging Board<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00ab Domtar prend les devants pour sensibiliser le monde entier, un d\u00e9fi de taille. J\u2019aime le fait que la campagne traite de nombreux domaines diff\u00e9rents dans lesquels le public m\u00e9rite d\u2019\u00eatre inform\u00e9 sur le pourquoi du papier. Bravo, Domtar! \u00bb<\/strong> \u2013 v.-p. de la client\u00e8le<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00ab Je suis tomb\u00e9 sur votre publicit\u00e9 dans l\u2019Economist et je souhaitais vous dire combien je trouve qu\u2019elle \u00e9tait efficace! Les efforts de votre entreprise sont tr\u00e8s appr\u00e9ci\u00e9s; je suis fier de faire partie de ce secteur et d\u2019\u00eatre un partenaire commercial de Domtar. \u00bb<\/strong> \u2013 Responsable de la division client\u00e8le.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cDomtar is taking the lead in trying to educate the world \u2013 what a daunting task. I love how the campaign addresses so many different areas where people really need to be educated about \u2018why paper\u2019.\u201d Great job Domtar!\u201c<\/strong> \u2013 Customer VP<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cI came across your add in The Economist and wanted to pass along how effective I felt it was! Your company\u2019s efforts are much appreciated and I am proud to be in the industry and to be a business partner with Domtar.\u201d<\/strong> \u2013 Customer Division Manager<\/em> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prix et reconnaissances<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDe Grand gagnant \u00e0 Bronze, la campagne Pourquoi le Papier a re\u00e7u les plus grands honneurs de la part de groupes allant des lecteurs de Newsweek aux juges du Festival de la cr\u00e9ativit\u00e9 de Cannes Lion, en passant par les prix Clio, The One Show et de nombreux salons de r\u00e9compenses de l’industrie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tC’est dans le cadre de ces concours d’\u00e9lite que les grandes marques pr\u00e9sentent leurs meilleurs travaux et, ann\u00e9e apr\u00e8s ann\u00e9e, Domtar a battu la concurrence dans des cat\u00e9gories allant de l’imprim\u00e9 au mobile, d\u00e9montrant ainsi que l’imprim\u00e9 et le num\u00e9rique vont vraiment de pair.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tVoir tous les prix<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tAwards & Recognition\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tFrom Best of Show to bronze, the PAPERbecause campaign has received top honors from groups ranging from readers of Newsweek to judges at the Cannes Lion Festival of Creativity, Clio awards, The One Show and multiple industry award shows.
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\nThese elite award shows are where top brands enter their best work and year after year, Domtar beat out the competition in categories ranging from print to mobile demonstrating print and digital truly do go hand in hand.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tSee all of the awards\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Prix et reconnaissance Pourquoi le PAPIER? est rapidement devenu un succ\u00e8s. Le New York Times a r\u00e9dig\u00e9 un profil pr\u00e9sentant l\u2019effort. R\u00e9action du secteur Pourquoi le PAPIER? est rapidement devenu un succ\u00e8s. Le New York Times a r\u00e9dig\u00e9 un profil pr\u00e9sentant l\u2019effort. Les clients demandent s\u2019ils peuvent tirer profit de nos documents de marketing. Des …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2833,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"our-locations":[],"class_list":["post-4484","page","type-page","status-publish","hentry","post","without-featured-image"],"acf":[],"yoast_head":"\nPrix et reconnaissance - Domtar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domtar.com\/fr\/la-defense-du-papier\/prix-et-reconnaissance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix et reconnaissance\" \/>\n<meta property=\"og:description\" content=\"Prix et reconnaissance Pourquoi le PAPIER? est rapidement devenu un succ\u00e8s. 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