{"id":3672,"date":"2023-05-11T11:11:16","date_gmt":"2023-05-11T11:11:16","guid":{"rendered":"https:\/\/domtarwpe.wpengine.com\/odds-ends\/"},"modified":"2024-12-12T11:56:41","modified_gmt":"2024-12-12T11:56:41","slug":"varia","status":"publish","type":"page","link":"https:\/\/www.domtar.com\/fr\/la-defense-du-papier\/varia\/","title":{"rendered":"Varia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3672\" class=\"elementor elementor-3672 elementor-3546\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-54eb52f elementor-section-full_width elementor-section-height-min-height sub-page-banner elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"60537\" data-id=\"54eb52f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6eb59a\" data-eae-slider=\"78406\" data-id=\"b6eb59a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-005047c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81656\" data-id=\"005047c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-56f951c elementor-invisible\" data-eae-slider=\"42328\" data-id=\"56f951c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea53af7 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"ea53af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.domtar.com\/fr\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c0e65 elementor-widget elementor-widget-heading\" data-id=\"90c0e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Varia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5756f1 elementor-widget elementor-widget-text-editor\" data-id=\"f5756f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAlors que le marketing et l&rsquo;image de marque continuent de se d\u00e9velopper et d&rsquo;\u00e9voluer, l&rsquo;importance de l&rsquo;impression et du papier semble plus certaine que jamais.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b98023b elementor-invisible\" data-eae-slider=\"86139\" data-id=\"b98023b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c54e511 elementor-widget elementor-widget-image\" data-id=\"c54e511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1575\" height=\"800\" src=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner.jpg\" class=\"attachment-full size-full wp-image-3657\" alt=\"odds-ends-banner\" srcset=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner.jpg 1575w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-300x152.jpg 300w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1024x520.jpg 1024w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-768x390.jpg 768w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1536x780.jpg 1536w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1200x610.jpg 1200w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1400x711.jpg 1400w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-06ef45b elementor-section-height-min-height dom-inner-banner elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"11074\" data-id=\"06ef45b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d06ec9a\" data-eae-slider=\"57303\" data-id=\"d06ec9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9236948 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"15750\" data-id=\"9236948\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea780d5 elementor-invisible\" data-eae-slider=\"81091\" data-id=\"ea780d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc617c elementor-widget elementor-widget-heading\" data-id=\"9fc617c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Varia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e3380 elementor-widget elementor-widget-text-editor\" data-id=\"77e3380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAlors que le marketing et l&rsquo;image de marque continuent de se d\u00e9velopper et d&rsquo;\u00e9voluer, l&rsquo;importance de l&rsquo;impression et du papier semble plus certaine que jamais.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21a2279 elementor-invisible\" data-eae-slider=\"53121\" data-id=\"21a2279\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-826c7ba elementor-absolute elementor-widget elementor-widget-image\" data-id=\"826c7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1575\" height=\"800\" src=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner.jpg\" class=\"attachment-full size-full wp-image-3657\" alt=\"odds-ends-banner\" srcset=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner.jpg 1575w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-300x152.jpg 300w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1024x520.jpg 1024w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-768x390.jpg 768w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1536x780.jpg 1536w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1200x610.jpg 1200w, https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner-1400x711.jpg 1400w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f3b207d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55419\" data-id=\"f3b207d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ce9d01\" data-eae-slider=\"11953\" data-id=\"1ce9d01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-0539f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"19106\" data-id=\"0539f54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55c56b9\" data-eae-slider=\"62906\" data-id=\"55c56b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d4a07 elementor-cta--layout-image-left elementor-cta--valign-top left-image-right-arrow elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"68d4a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"\/wp-content\/uploads\/2023\/05\/Domtar-Newsweek-retro-ad.pdf\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/Paper-because-ad-newsweek-small.jpg);\" role=\"img\" aria-label=\"Paper because ad newsweek small\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00c9dition r\u00e9tro de Newsweek\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tComme Newsweek planifiait une \u00e9dition r\u00e9tro pour promouvoir la nouvelle saison de la s\u00e9rie t\u00e9l\u00e9vis\u00e9e d\u2019\u00e9poque populaire \u00ab Mad Men \u00bb, Domtar d\u00e9cida de publier une annonce publicitaire dans le hors-s\u00e9rie. C\u2019\u00e9tait non seulement l\u2019occasion de jouer de sa cr\u00e9ativit\u00e9, mais aussi une plateforme pour soulever l\u2019importance du papier.\n<br><br>\nLes lecteurs ont \u00e9lu la publicit\u00e9 Domtar comme leur pr\u00e9f\u00e9r\u00e9e, devant celles de marques r\u00e9put\u00e9es comme SPAM, Hush Puppies, Mercedes, Allstate et Geico.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\t \t \t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-8c0c31f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"20256\" data-id=\"8c0c31f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8d057ce\" data-eae-slider=\"59354\" data-id=\"8d057ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d359a5 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above fix-level-img-widget elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"2d359a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/hatchshowprint.com\/\" target=\"_blank\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/Paper-Because-Banners-hatch-show-print-small.jpg);\" role=\"img\" aria-label=\"Paper Because Banners hatch show print small\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHatch Show Print\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNous avons collabor\u00e9 avec <a href=\"https:\/\/www.hatchshowprint.com\/\" target=\"_blank\">Hatch Show Print<\/a>, une imprimerie typographique l\u00e9gendaire, pour cr\u00e9er une affiche \u00e0 tirage limit\u00e9 mettant en lumi\u00e8re l\u2019efficacit\u00e9 du papier et la conception graphique de bienfaisance. Elle a \u00e9tendu la port\u00e9e de Pourquoi le PAPIER? \u00e0 l\u2019initiative \u00ab Design for Good \u00bb d\u2019AIGA, un effort consistant \u00e0 appuyer les projets de conception pro bono, encourageant ainsi les graphistes \u00e0 faire b\u00e9n\u00e9ficier leur communaut\u00e9 de leur cr\u00e9ativit\u00e9. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5a290a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"42562\" data-id=\"5a290a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28435dc\" data-eae-slider=\"88595\" data-id=\"28435dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf275b elementor-cta--layout-image-left elementor-cta--valign-top left-image-right-arrow elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"abf275b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/Paper-Because-Banners-hatch-show-print-small.jpg);\" role=\"img\" aria-label=\"Paper Because Banners hatch show print small\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHatch Show Print\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNous avons collabor\u00e9 avec <a href=\"https:\/\/www.hatchshowprint.com\/\" target=\"_blank\">Hatch Show Print<\/a>, une imprimerie typographique l\u00e9gendaire, pour cr\u00e9er une affiche \u00e0 tirage limit\u00e9 mettant en lumi\u00e8re l\u2019efficacit\u00e9 du papier et la conception graphique de bienfaisance. Elle a \u00e9tendu la port\u00e9e de Pourquoi le PAPIER? \u00e0 l\u2019initiative \u00ab Design for Good \u00bb d\u2019AIGA, un effort consistant \u00e0 appuyer les projets de conception pro bono, encourageant ainsi les graphistes \u00e0 faire b\u00e9n\u00e9ficier leur communaut\u00e9 de leur cr\u00e9ativit\u00e9. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/hatchshowprint.com\/\">\n\t\t\t\t\t\t \t \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-6ed934a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"1204\" data-id=\"6ed934a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02b755b\" data-eae-slider=\"88247\" data-id=\"02b755b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9501d4 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above download-last-widget elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"c9501d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/PAPERbecause-Essay-Cover_0.jpg);\" role=\"img\" aria-label=\"PAPERbecause Essay Cover_0\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLe PAPIER a une efficacit\u00e9 redoutable!\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe recueil de textes r\u00e9v\u00e8le le message plus important v\u00e9hicul\u00e9 par de nombreuses publicit\u00e9s de la campagne Pourquoi le PAPIER?. Ces textes traitent en profondeur de la recherche d\u00e9montrant le r\u00f4le que joue le PAPIER en ce qui concerne l\u2019apprentissage, la pr\u00e9servation de l\u2019information, le pouvoir d\u2019attirer des clients, de conserver les for\u00eats... et m\u00eame de trouver du travail. La le\u00e7on \u00e0 en tirer est que le papier a une efficacit\u00e9 redoutable!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-90e2044 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"85576\" data-id=\"90e2044\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dea4546\" data-eae-slider=\"37677\" data-id=\"dea4546\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f60ceb7 elementor-cta--layout-image-left elementor-cta--valign-top left-image-right-arrow elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"f60ceb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/PAPERbecause-Essay-Cover_0.jpg);\" role=\"img\" aria-label=\"PAPERbecause Essay Cover_0\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLe PAPIER a une efficacit\u00e9 redoutable!\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCe recueil de textes r\u00e9v\u00e8le le message plus important v\u00e9hicul\u00e9 par de nombreuses publicit\u00e9s de la campagne Pourquoi le PAPIER?. Ces textes traitent en profondeur de la recherche d\u00e9montrant le r\u00f4le que joue le PAPIER en ce qui concerne l\u2019apprentissage, la pr\u00e9servation de l\u2019information, le pouvoir d\u2019attirer des clients, de conserver les for\u00eats... et m\u00eame de trouver du travail. La le\u00e7on \u00e0 en tirer est que le papier a une efficacit\u00e9 redoutable!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-7398713 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"37025\" data-id=\"7398713\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c6a12b0\" data-eae-slider=\"48283\" data-id=\"c6a12b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9709cb elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above download-last-widget elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"e9709cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"\/wp-content\/uploads\/2023\/05\/Domtar-old-Ebbitt-paperbecause-project.pdf\" target=\"_blank\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/old-ebbit-small.jpg);\" role=\"img\" aria-label=\"old ebbit small\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLe billet de nouvelles du restaurant Old Ebbitt Grill\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDomtar a fait \u00e9quipe avec Old Ebbitt Grill pour donner aux clients les derniers gros titres, directement \u00e0 leur table. Pendant qu\u2019ils soupent au c\u00e9l\u00e8bre restaurant situ\u00e9 \u00e0 Washington (district f\u00e9d\u00e9ral de Columbia), les clients re\u00e7oivent des \u00ab billets de nouvelles \u00bb contenant l\u2019actualit\u00e9 provenant de l\u2019Associated Press, mettant en lumi\u00e8re les \u00e9v\u00e9nements qui ont lieu pendant leur repas. L\u2019objectif est d\u2019encourager les clients \u00e0 ignorer leur t\u00e9l\u00e9phone et \u00e0 converser ensemble.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\tEn savoir plus sur le projet Old Ebbit\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ff4fa5c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-eae-slider=\"75363\" data-id=\"ff4fa5c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f389e4c\" data-eae-slider=\"56906\" data-id=\"f389e4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0eeb60 elementor-cta--layout-image-left elementor-cta--valign-top left-image-right-arrow elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"c0eeb60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"\/wp-content\/uploads\/2023\/05\/Domtar-old-Ebbitt-paperbecause-project.pdf\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/old-ebbit-small.jpg);\" role=\"img\" aria-label=\"old ebbit small\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLe billet de nouvelles du restaurant Old Ebbitt Grill\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDomtar a fait \u00e9quipe avec Old Ebbitt Grill pour donner aux clients les derniers gros titres, directement \u00e0 leur table. Pendant qu\u2019ils soupent au c\u00e9l\u00e8bre restaurant situ\u00e9 \u00e0 Washington (district f\u00e9d\u00e9ral de Columbia), les clients re\u00e7oivent des \u00ab billets de nouvelles \u00bb contenant l\u2019actualit\u00e9 provenant de l\u2019Associated Press, mettant en lumi\u00e8re les \u00e9v\u00e9nements qui ont lieu pendant leur repas. L\u2019objectif est d\u2019encourager les clients \u00e0 ignorer leur t\u00e9l\u00e9phone et \u00e0 converser ensemble.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\t \t \t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Varia Alors que le marketing et l&rsquo;image de marque continuent de se d\u00e9velopper et d&rsquo;\u00e9voluer, l&rsquo;importance de l&rsquo;impression et du papier semble plus certaine que jamais. Varia Alors que le marketing et l&rsquo;image de marque continuent de se d\u00e9velopper et d&rsquo;\u00e9voluer, l&rsquo;importance de l&rsquo;impression et du papier semble plus certaine que jamais. \u00c9dition r\u00e9tro de &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2833,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"our-locations":[],"class_list":["post-3672","page","type-page","status-publish","hentry","post","without-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Varia - Domtar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domtar.com\/fr\/la-defense-du-papier\/varia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varia\" \/>\n<meta property=\"og:description\" content=\"Varia Alors que le marketing et l&rsquo;image de marque continuent de se d\u00e9velopper et d&rsquo;\u00e9voluer, l&rsquo;importance de l&rsquo;impression et du papier semble plus certaine que jamais. Varia Alors que le marketing et l&rsquo;image de marque continuent de se d\u00e9velopper et d&rsquo;\u00e9voluer, l&rsquo;importance de l&rsquo;impression et du papier semble plus certaine que jamais. \u00c9dition r\u00e9tro de &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domtar.com\/fr\/la-defense-du-papier\/varia\/\" \/>\n<meta property=\"og:site_name\" content=\"Domtar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DomtarEveryday\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T11:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/05\/odds-ends-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1575\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DomtarEveryday\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/la-defense-du-papier\\\/varia\\\/\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/la-defense-du-papier\\\/varia\\\/\",\"name\":\"Varia - 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