{"id":15405,"date":"2019-11-18T00:00:00","date_gmt":"2019-11-18T00:00:00","guid":{"rendered":"https:\/\/www.domtar.com\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/"},"modified":"2024-06-25T12:00:40","modified_gmt":"2024-06-25T12:00:40","slug":"cougar-w-purpose-creer-des-marques-de-detail-significatives","status":"publish","type":"blog-posts","link":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/","title":{"rendered":"Cougar w\/Purpose &#8211; Cr\u00e9er des marques de d\u00e9tail significatives"},"content":{"rendered":"<p>  \r\nDerri\u00e8re chaque grande marque, chaque design et chaque ligne, il y a un objectif. Ce que vous cr\u00e9ez a une signification plus profonde. Chaque d\u00e9cision que vous prenez est n\u00e9e d&rsquo;une v\u00e9rit\u00e9 fondamentale, d&rsquo;une vision que votre marque repr\u00e9sente davantage. Le papier Cougar\u00ae est votre partenaire dans la r\u00e9alisation de cette vision. Comme vous, tout ce que nous faisons l&rsquo;est dans un but pr\u00e9cis.<\/p>\r\n\r\n<p>  \r\nJ&rsquo;ai le plaisir de vous annoncer notre derni\u00e8re promotion sur le papier Cougar :  <em><a href=\"https:\/\/paper.domtar.com\/collateral\/cougar-with-purpose-30014086ps\/\">Cougar w\/ Purpose &#8211; Cr\u00e9er des marques de vente au d\u00e9tail qui ont du sens<\/a>.<\/em>  Ce document pr\u00e9sente une vari\u00e9t\u00e9 d&rsquo;\u00e9chantillons imprim\u00e9s qui montrent comment le papier Cougar peut v\u00e9hiculer la qualit\u00e9, \u00e9voquer l&rsquo;\u00e9motion, inspirer la loyaut\u00e9 et g\u00e9n\u00e9rer une r\u00e9ponse pour toute marque de vente au d\u00e9tail d\u00e9sireuse d&rsquo;avoir un impact. Qu&rsquo;il s&rsquo;agisse de look books, de publipostage, d&rsquo;\u00e9tiquettes volantes ou de cartes de fid\u00e9lit\u00e9, le toucher velout\u00e9 et la reproduction parfaite des d\u00e9tails de Cougar aident les marques de d\u00e9tail \u00e0 se connecter et \u00e0 fournir une r\u00e9ponse tactile qui permet \u00e0 leur message de r\u00e9sonner \u00e0 un niveau plus profond.<\/p>\r\n\r\n<p>  \r\nPour les consommateurs, les marques de d\u00e9tail sont souvent l&rsquo;expression de leur individualit\u00e9. Ils aident les gens \u00e0 se d\u00e9finir. Cougar fait de m\u00eame pour les marques. Il s&rsquo;agit d&rsquo;une d\u00e9claration de qualit\u00e9, d&rsquo;une preuve de normes \u00e9lev\u00e9es auxquelles on peut se fier en tant que feuille claire et coh\u00e9rente pour exprimer ce qui compte pour vous.<\/p>\r\n\r\n<p>  \r\nLa ligne Cougar est con\u00e7ue de mani\u00e8re r\u00e9fl\u00e9chie, avec une collection d&rsquo;offres con\u00e7ues pour \u00e9lever une marque et la rendre m\u00e9morable &#8211; quelle que soit la mani\u00e8re dont vous choisissez d&rsquo;imprimer &#8211; avec trois finitions, deux couleurs, des enveloppes assorties, une offre num\u00e9rique \u00e9tendue et une vaste gamme de grammages et de formats. Cougar est \u00e9galement cr\u00e9\u00e9 sur la base de valeurs visant \u00e0 am\u00e9liorer la r\u00e9putation d&rsquo;une marque.<\/p>\r\n\r\n<p>  \r\nCette gamme de papier haut de gamme provient de for\u00eats o\u00f9 les esp\u00e8ces menac\u00e9es sont prot\u00e9g\u00e9es et o\u00f9 les droits des populations indig\u00e8nes sont respect\u00e9s. En choisissant d&rsquo;imprimer sur Cougar, vous indiquez que votre marque soutient la fabrication durable et qu&rsquo;elle comprend les valeurs de la biodiversit\u00e9, de la durabilit\u00e9 et de l&rsquo;\u00e9galit\u00e9.<\/p>\r\n\r\n<p>  \r\nPr\u00eat \u00e0 d\u00e9couvrir tout ce que peut \u00eatre une marque de commerce de d\u00e9tail haut de gamme ? Demandez d\u00e8s aujourd&rsquo;hui votre exemplaire gratuit de <em>Cougar w\/ Purpose &#8211; Creating Meaningful Retail Brands<\/em>. Vous avez d\u00e9j\u00e0 fait confiance \u00e0 Cougar pour rendre votre marque m\u00e9morable ? Soumettez votre travail \u00e0 la Gallery et vous aurez la chance d&rsquo;\u00eatre pr\u00e9sent\u00e9 sur notre blog, dans les r\u00e9seaux sociaux ou dans la prochaine \u00e9dition du magazine <em>Paper Matters.<\/em> <\/p>\r\n\r\n ","protected":false},"excerpt":{"rendered":"<p>Derri\u00e8re chaque grande marque, chaque design et chaque ligne, il y a un objectif. Ce que vous cr\u00e9ez a une signification plus profonde. Chaque d\u00e9cision que vous prenez est n\u00e9e d&rsquo;une v\u00e9rit\u00e9 fondamentale, d&rsquo;une vision que votre marque repr\u00e9sente davantage. Le papier Cougar\u00ae est votre partenaire dans la r\u00e9alisation de cette vision. Comme vous, tout &hellip;<\/p>\n","protected":false},"author":21,"featured_media":11536,"parent":0,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[517],"tags":[],"class_list":["post-15405","blog-posts","type-blog-posts","status-publish","has-post-thumbnail","hentry","category-caracteristiques-du-produit","post","with-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cougar w\/Purpose - Cr\u00e9er des marques de d\u00e9tail significatives - Domtar<\/title>\n<meta name=\"description\" content=\"La cr\u00e9ation d&#039;une marque de vente au d\u00e9tail qui touche votre public commence par une vision et un objectif. Consid\u00e9rez le papier Cougar comme votre moyen de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cougar w\/Purpose - Cr\u00e9er des marques de d\u00e9tail significatives\" \/>\n<meta property=\"og:description\" content=\"La cr\u00e9ation d&#039;une marque de vente au d\u00e9tail qui touche votre public commence par une vision et un objectif. Consid\u00e9rez le papier Cougar comme votre moyen de communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Domtar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DomtarEveryday\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T12:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DomtarEveryday\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/cougar-w-purpose-creer-des-marques-de-detail-significatives\\\/\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/cougar-w-purpose-creer-des-marques-de-detail-significatives\\\/\",\"name\":\"Cougar w\\\/Purpose - Cr\u00e9er des marques de d\u00e9tail significatives - Domtar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/cougar-w-purpose-creer-des-marques-de-detail-significatives\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/cougar-w-purpose-creer-des-marques-de-detail-significatives\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png\",\"datePublished\":\"2019-11-18T00:00:00+00:00\",\"dateModified\":\"2024-06-25T12:00:40+00:00\",\"description\":\"La cr\u00e9ation d'une marque de vente au d\u00e9tail qui touche votre public commence par une vision et un objectif. Consid\u00e9rez le papier Cougar comme votre moyen de communication.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/cougar-w-purpose-creer-des-marques-de-detail-significatives\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/cougar-w-purpose-creer-des-marques-de-detail-significatives\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png\",\"contentUrl\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/\",\"name\":\"Domtar | The Fiber for the Future\",\"description\":\"The Sustainable Paper, Pulp and Packaging Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#organization\"},\"alternateName\":\"Domtar\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#organization\",\"name\":\"Domtar\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/domtar_logo_rgb_green.png\",\"contentUrl\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/domtar_logo_rgb_green.png\",\"width\":1153,\"height\":263,\"caption\":\"Domtar\"},\"image\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DomtarEveryday\\\/\",\"https:\\\/\\\/x.com\\\/DomtarEveryday\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/domtar\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCh8Zhq2Rmxhl5Km0krrGoYw\"],\"ethicsPolicy\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/notre-entreprise\\\/ethique-et-conformite\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cougar w\/Purpose - Cr\u00e9er des marques de d\u00e9tail significatives - Domtar","description":"La cr\u00e9ation d'une marque de vente au d\u00e9tail qui touche votre public commence par une vision et un objectif. Consid\u00e9rez le papier Cougar comme votre moyen de communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/","og_locale":"fr_FR","og_type":"article","og_title":"Cougar w\/Purpose - Cr\u00e9er des marques de d\u00e9tail significatives","og_description":"La cr\u00e9ation d'une marque de vente au d\u00e9tail qui touche votre public commence par une vision et un objectif. Consid\u00e9rez le papier Cougar comme votre moyen de communication.","og_url":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/","og_site_name":"Domtar","article_publisher":"https:\/\/www.facebook.com\/DomtarEveryday\/","article_modified_time":"2024-06-25T12:00:40+00:00","og_image":[{"url":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@DomtarEveryday","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/","url":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/","name":"Cougar w\/Purpose - Cr\u00e9er des marques de d\u00e9tail significatives - Domtar","isPartOf":{"@id":"https:\/\/www.domtar.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/#primaryimage"},"image":{"@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/#primaryimage"},"thumbnailUrl":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png","datePublished":"2019-11-18T00:00:00+00:00","dateModified":"2024-06-25T12:00:40+00:00","description":"La cr\u00e9ation d'une marque de vente au d\u00e9tail qui touche votre public commence par une vision et un objectif. Consid\u00e9rez le papier Cougar comme votre moyen de communication.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/cougar-w-purpose-creer-des-marques-de-detail-significatives\/#primaryimage","url":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png","contentUrl":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/30014086-cougar-purpose-retail-printed-sample-3-746x447.png"},{"@type":"WebSite","@id":"https:\/\/www.domtar.com\/fr\/#website","url":"https:\/\/www.domtar.com\/fr\/","name":"Domtar | The Fiber for the Future","description":"The Sustainable Paper, Pulp and Packaging Company","publisher":{"@id":"https:\/\/www.domtar.com\/fr\/#organization"},"alternateName":"Domtar","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.domtar.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.domtar.com\/fr\/#organization","name":"Domtar","url":"https:\/\/www.domtar.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.domtar.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/03\/domtar_logo_rgb_green.png","contentUrl":"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/03\/domtar_logo_rgb_green.png","width":1153,"height":263,"caption":"Domtar"},"image":{"@id":"https:\/\/www.domtar.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DomtarEveryday\/","https:\/\/x.com\/DomtarEveryday","https:\/\/www.linkedin.com\/company\/domtar\/","https:\/\/www.youtube.com\/channel\/UCh8Zhq2Rmxhl5Km0krrGoYw"],"ethicsPolicy":"https:\/\/www.domtar.com\/fr\/notre-entreprise\/ethique-et-conformite\/"}]}},"_links":{"self":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/blog-posts\/15405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/blog-posts"}],"about":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/types\/blog-posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":0,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/blog-posts\/15405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/media\/11536"}],"wp:attachment":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/media?parent=15405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/categories?post=15405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/tags?post=15405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}