{"id":15376,"date":"2019-12-23T00:00:00","date_gmt":"2019-12-23T00:00:00","guid":{"rendered":"https:\/\/www.domtar.com\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/"},"modified":"2024-06-24T12:30:20","modified_gmt":"2024-06-24T12:30:20","slug":"les-conceptions-demballage-ne-sarretent-pas-la","status":"publish","type":"blog-posts","link":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/","title":{"rendered":"Les conceptions d&#8217;emballage ne s&rsquo;arr\u00eatent pas l\u00e0"},"content":{"rendered":"<p>\u00c0 l&rsquo;aube de la nouvelle ann\u00e9e, nous souhaitons revenir sur un article de la galerie qui nous a \u00e9t\u00e9 soumis il y a quelques ann\u00e9es. En avance sur son temps, cet emballage a \u00e9t\u00e9 con\u00e7u par Twyla Lambert Clark de Nashville&rsquo;s Lithographics. Cette conception est simple et fournit toutes les informations dont les consommateurs ont besoin pour prendre une d\u00e9cision, tout en ajoutant un \u00e9l\u00e9ment de texture pour les attirer.<\/p>\r\n<p>Je suis imm\u00e9diatement tomb\u00e9e amoureuse du rouge riche, du vernis subtil et de la typographie d&rsquo;inspiration vintage des <a href=\"https:\/\/domtarpaper.wpengine.com\/gallery\/olive-sinclair-peppermint-bark-packaging\/\">emballages Olive et Sinclair Peppermint Bark<\/a>. Alors, bien s\u00fbr, nous avons \u00e9t\u00e9 ravis d&rsquo;apprendre que le papier Cougar \u00e9tait le papier choisi !<\/p>\r\n<p>Ce magnifique exemple d&#8217;emballage a \u00e9t\u00e9 con\u00e7u par Riley Carroll de <a href=\"http:\/\/www.sideshowsignco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sideshow Sign Co.<\/a> Si vous avez assist\u00e9 \u00e0 la <a href=\"http:\/\/www.underconsideration.com\/brandnewconference\/2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">conf\u00e9rence Brand New 2016 \u00e0 Nashville<\/a>, vous avez probablement reconnu le nom de cette agence de design unique ; son propri\u00e9taire et directeur cr\u00e9atif Luke Stockdale a donn\u00e9 une pr\u00e9sentation fantastique qui a certainement montr\u00e9 les diverses comp\u00e9tences de cette petite mais puissante \u00e9quipe. Voici ce que Carroll avait \u00e0 dire sur ce projet :<\/p>\r\n\r\n<blockquote><em>Olive and Sinclair est le premier et le seul chocolatier du Tennessee \u00e0 fabriquer du chocolat de la f\u00e8ve \u00e0 la barre, et l&rsquo;un de nos clients pr\u00e9f\u00e9r\u00e9s. Nous travaillons avec eux depuis plusieurs ann\u00e9es, mais ce n&rsquo;est que r\u00e9cemment que nous nous sommes aventur\u00e9s \u00e0 travailler sur leur image de marque et leur emballage.<\/em>\r\n<p><em>Nous avons \u00e9t\u00e9 charg\u00e9s de concevoir l&#8217;emballage de l&rsquo;\u00e9corce de menthe poivr\u00e9e, le produit le plus vendu par Olive et Sinclair pendant les f\u00eates. Ils avaient d\u00e9j\u00e0 suffisamment de bo\u00eetes cylindriques vides de l&rsquo;ann\u00e9e derni\u00e8re \u00e0 utiliser pour ce tour, et je savais donc que la conception serait une sorte d&#8217;emballage.<\/em><\/p>\r\n<p><em>Je voulais que le design soit simple, audacieux et classique. J&rsquo;ai fait quelques recherches et j&rsquo;ai eu l&rsquo;id\u00e9e de ces lignes abstraites et ondul\u00e9es qui font le tour du cylindre. Je voulais les imprimer avec une brillance ponctuelle, mais je voulais aussi utiliser un papier non couch\u00e9.<\/em><\/p>\r\n<p><em>J&rsquo;ai travaill\u00e9 en \u00e9troite collaboration avec Twyla Lambert de Lithographics \u00e0 Nashville, TN, pour trouver le papier ad\u00e9quat. Le papier devait \u00eatre \u00e9pais, mais pas trop pour s&rsquo;enrouler autour de la bo\u00eete. J&rsquo;ai ador\u00e9 le toucher du <a href=\"https:\/\/www.domtar.com\/en\/what-we-make\/paper\/printing-and-publishing-papers\/commercial-printing-papers\/cougar-smooth\" target=\"_blank\" rel=\"noopener noreferrer\">Cougar Vellum<\/a>, et les couleurs ont fini par s&rsquo;imprimer magnifiquement.<\/em><\/p>\r\n<\/blockquote>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;aube de la nouvelle ann\u00e9e, nous souhaitons revenir sur un article de la galerie qui nous a \u00e9t\u00e9 soumis il y a quelques ann\u00e9es. En avance sur son temps, cet emballage a \u00e9t\u00e9 con\u00e7u par Twyla Lambert Clark de Nashville&rsquo;s Lithographics. Cette conception est simple et fournit toutes les informations dont les consommateurs ont &hellip;<\/p>\n","protected":false},"author":21,"featured_media":11566,"parent":0,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[408,394],"tags":[533,422],"class_list":["post-15376","blog-posts","type-blog-posts","status-publish","has-post-thumbnail","hentry","category-blog-fr","category-pleins-feux-sur","tag-conception-de-lemballage","tag-processus-de-selection-du-papier","post","with-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les conceptions d&#039;emballage ne s&#039;arr\u00eatent pas l\u00e0 - Domtar<\/title>\n<meta name=\"description\" content=\"La conception d&#039;emballages innovants et attrayants est un art. Voici un retour dans notre galerie sur un dessin qui a attir\u00e9 notre attention. Con\u00e7u sur Cougar Vellum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les conceptions d&#039;emballage ne s&#039;arr\u00eatent pas l\u00e0\" \/>\n<meta property=\"og:description\" content=\"La conception d&#039;emballages innovants et attrayants est un art. Voici un retour dans notre galerie sur un dessin qui a attir\u00e9 notre attention. Con\u00e7u sur Cougar Vellum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/\" \/>\n<meta property=\"og:site_name\" content=\"Domtar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DomtarEveryday\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T12:30:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/Blog-Heroes-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DomtarEveryday\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/\",\"name\":\"Les conceptions d'emballage ne s'arr\u00eatent pas l\u00e0 - Domtar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Blog-Heroes-11.png\",\"datePublished\":\"2019-12-23T00:00:00+00:00\",\"dateModified\":\"2024-06-24T12:30:20+00:00\",\"description\":\"La conception d'emballages innovants et attrayants est un art. Voici un retour dans notre galerie sur un dessin qui a attir\u00e9 notre attention. Con\u00e7u sur Cougar Vellum.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Blog-Heroes-11.png\",\"contentUrl\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Blog-Heroes-11.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/blog-posts\\\/les-conceptions-demballage-ne-sarretent-pas-la\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les conceptions d&#8217;emballage ne s&#8217;arr\u00eatent pas l\u00e0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/\",\"name\":\"Domtar | The Fiber for the Future\",\"description\":\"The Sustainable Paper, Pulp and Packaging Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#organization\"},\"alternateName\":\"Domtar\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#organization\",\"name\":\"Domtar\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/domtar_logo_rgb_green.png\",\"contentUrl\":\"https:\\\/\\\/www.domtar.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/domtar_logo_rgb_green.png\",\"width\":1153,\"height\":263,\"caption\":\"Domtar\"},\"image\":{\"@id\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DomtarEveryday\\\/\",\"https:\\\/\\\/x.com\\\/DomtarEveryday\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/domtar\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCh8Zhq2Rmxhl5Km0krrGoYw\"],\"ethicsPolicy\":\"https:\\\/\\\/www.domtar.com\\\/fr\\\/notre-entreprise\\\/ethique-et-conformite\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les conceptions d'emballage ne s'arr\u00eatent pas l\u00e0 - Domtar","description":"La conception d'emballages innovants et attrayants est un art. Voici un retour dans notre galerie sur un dessin qui a attir\u00e9 notre attention. Con\u00e7u sur Cougar Vellum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/","og_locale":"fr_FR","og_type":"article","og_title":"Les conceptions d'emballage ne s'arr\u00eatent pas l\u00e0","og_description":"La conception d'emballages innovants et attrayants est un art. Voici un retour dans notre galerie sur un dessin qui a attir\u00e9 notre attention. Con\u00e7u sur Cougar Vellum.","og_url":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/","og_site_name":"Domtar","article_publisher":"https:\/\/www.facebook.com\/DomtarEveryday\/","article_modified_time":"2024-06-24T12:30:20+00:00","og_image":[{"url":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/Blog-Heroes-11.png","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@DomtarEveryday","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/","url":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/","name":"Les conceptions d'emballage ne s'arr\u00eatent pas l\u00e0 - Domtar","isPartOf":{"@id":"https:\/\/www.domtar.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/#primaryimage"},"image":{"@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/#primaryimage"},"thumbnailUrl":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/Blog-Heroes-11.png","datePublished":"2019-12-23T00:00:00+00:00","dateModified":"2024-06-24T12:30:20+00:00","description":"La conception d'emballages innovants et attrayants est un art. Voici un retour dans notre galerie sur un dessin qui a attir\u00e9 notre attention. Con\u00e7u sur Cougar Vellum.","breadcrumb":{"@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/#primaryimage","url":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/Blog-Heroes-11.png","contentUrl":"https:\/\/www.domtar.com\/wp-content\/uploads\/2024\/04\/Blog-Heroes-11.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.domtar.com\/fr\/blog-posts\/les-conceptions-demballage-ne-sarretent-pas-la\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.domtar.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Les conceptions d&#8217;emballage ne s&#8217;arr\u00eatent pas l\u00e0"}]},{"@type":"WebSite","@id":"https:\/\/www.domtar.com\/fr\/#website","url":"https:\/\/www.domtar.com\/fr\/","name":"Domtar | The Fiber for the Future","description":"The Sustainable Paper, Pulp and Packaging Company","publisher":{"@id":"https:\/\/www.domtar.com\/fr\/#organization"},"alternateName":"Domtar","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.domtar.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.domtar.com\/fr\/#organization","name":"Domtar","url":"https:\/\/www.domtar.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.domtar.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/03\/domtar_logo_rgb_green.png","contentUrl":"https:\/\/www.domtar.com\/wp-content\/uploads\/2023\/03\/domtar_logo_rgb_green.png","width":1153,"height":263,"caption":"Domtar"},"image":{"@id":"https:\/\/www.domtar.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DomtarEveryday\/","https:\/\/x.com\/DomtarEveryday","https:\/\/www.linkedin.com\/company\/domtar\/","https:\/\/www.youtube.com\/channel\/UCh8Zhq2Rmxhl5Km0krrGoYw"],"ethicsPolicy":"https:\/\/www.domtar.com\/fr\/notre-entreprise\/ethique-et-conformite\/"}]}},"_links":{"self":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/blog-posts\/15376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/blog-posts"}],"about":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/types\/blog-posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":0,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/blog-posts\/15376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/media\/11566"}],"wp:attachment":[{"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/media?parent=15376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/categories?post=15376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domtar.com\/fr\/wp-json\/wp\/v2\/tags?post=15376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}