{"id":15375,"date":"2019-12-13T00:00:00","date_gmt":"2019-12-13T00:00:00","guid":{"rendered":"https:\/\/www.domtar.com\/blog-posts\/lexperience-client-et-lessor-du-marketing-imprime\/"},"modified":"2024-06-25T07:15:12","modified_gmt":"2024-06-25T07:15:12","slug":"lexperience-client-et-lessor-du-marketing-imprime","status":"publish","type":"blog-posts","link":"https:\/\/www.domtar.com\/fr\/blog-posts\/lexperience-client-et-lessor-du-marketing-imprime\/","title":{"rendered":"L’exp\u00e9rience client et l’essor du marketing imprim\u00e9"},"content":{"rendered":"

\r\nL’exp\u00e9rience client est au c\u0153ur de nombreuses conversations marketing. Les attentes des clients ont beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es avec l’essor de la technologie. Si la technologie a \u00e9volu\u00e9, certains principes fondamentaux sont rest\u00e9s inchang\u00e9s, notamment celui d’une relation personnelle avec votre client. Le marketing imprim\u00e9 excelle dans ce domaine parce qu’il peut \u00eatre personnalis\u00e9, dynamique et tactile. De nombreux sp\u00e9cialistes du marketing ont d\u00e9clar\u00e9 que l’am\u00e9lioration de l ‘\u00a0\u00bbexp\u00e9rience client\u00a0\u00bb<\/a> \u00e9tait l’une des principales priorit\u00e9s de leur entreprise.<\/p>\r\n

Voici comment les tactiques de marketing imprim\u00e9 peuvent am\u00e9liorer l’exp\u00e9rience de vos clients.<\/h2>\r\n

\r\nContenu dynamique<\/strong><\/p>\r\n\r\n

\r\nCroyez-le ou non, vous pouvez adapter votre contenu \u00e0 diff\u00e9rents canaux de client\u00e8le. Les technologies de donn\u00e9es variables peuvent \u00eatre utilis\u00e9es pour \u00e9changer des images diff\u00e9rentes selon les segments de client\u00e8le. La pertinence est essentielle pour les clients d’aujourd’hui. Dans l’esprit de votre client, vous devez \u00eatre en mesure de diff\u00e9rencier les chiens des chats. Discutez avec votre partenaire de solutions d’impression de la mani\u00e8re dont vous pouvez utiliser cette strat\u00e9gie dans votre prochain projet d’impression.<\/p>\r\n\r\n

\r\nPersonnalisation<\/strong><\/p>\r\n\r\n

\r\nJ’aime quand une marque me fait sentir sp\u00e9ciale. Je remarque toujours quand je re\u00e7ois du courrier qui utilise mon nom (surtout quand ils le font correctement). Notre relation avec une marque est bas\u00e9e sur ce qu’elle nous fait ressentir. Selon la Direct Marketing Association, la personnalisation de votre message par l’impression de donn\u00e9es variables peut augmenter votre retour sur investissement de 2 \u00e0 15 fois le retour normal. Dans \u00ab\u00a0Quel est mon nom ! Comment les campagnes de personnalisation am\u00e9liorent votre publipostage\u00a0\u00bb, j’explique comment la personnalisation peut faire passer votre campagne d’un niveau moyen \u00e0 un niveau exceptionnel.<\/p>\r\n\r\n

\r\nTechniques d’impression<\/strong><\/p>\r\n\r\n

\r\nLes am\u00e9liorations apport\u00e9es \u00e0 vos efforts de marketing imprim\u00e9, telles que le gaufrage, le d\u00e9bossage, l’encre en relief, les encres m\u00e9talliques et la feuille d’aluminium, peuvent cr\u00e9er une exp\u00e9rience m\u00e9morable pour le client. La nature tactile de l’impression est cruciale pour l’exp\u00e9rience de la marque. Qu’y a-t-il de plus personnel qu’un objet que l’on peut toucher ?<\/p>\r\n\r\n

\r\nLa qualit\u00e9 du papier et la vari\u00e9t\u00e9 des techniques ont un impact sur la fa\u00e7on dont le client per\u00e7oit votre marque. Dans le paysage de l’impression d’aujourd’hui, il est facile d’incorporer des techniques d’impression haut de gamme pour faire ressortir votre pi\u00e8ce. Dans \u00ab\u00a0Am\u00e9liorer les objectifs globaux de l’impression gr\u00e2ce \u00e0 la collaboration\u00a0\u00bb, notre amie Jill Dinicolantonio se penche sur les encres m\u00e9talliques num\u00e9riques et sur la mani\u00e8re dont vous pouvez faire preuve de cr\u00e9ativit\u00e9 avec la technologie de l’impression num\u00e9rique. Les technologies d’impression num\u00e9rique ont \u00e9volu\u00e9 de telle sorte qu’il est facile d’incorporer des techniques avec de faibles quantit\u00e9s et des d\u00e9lais d’ex\u00e9cution rapides.<\/p>\r\n\r\n

\r\nTout comme l’exp\u00e9rience client d’aujourd’hui, le marketing imprim\u00e9 est en constante \u00e9volution et innovation. Tirez-en parti et utilisez-le dans votre prochaine campagne. L’impression est un \u00e9l\u00e9ment fondamental de l’exp\u00e9rience de vos clients. Les clients recherchant des interactions personnalis\u00e9es avec leurs marques pr\u00e9f\u00e9r\u00e9es, il est important pour les entreprises de se connecter avec eux d’une mani\u00e8re personnelle, significative et tout \u00e0 fait \u00e9tonnante. Le marketing imprim\u00e9 peut remplir toutes ces conditions et bien plus encore.<\/p>\r\n\r\n

\r\nCe blog a \u00e9t\u00e9 mis \u00e0 jour depuis juin 2018.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L’exp\u00e9rience client est au c\u0153ur de nombreuses conversations marketing. Les attentes des clients ont beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es avec l’essor de la technologie. Si la technologie a \u00e9volu\u00e9, certains principes fondamentaux sont rest\u00e9s inchang\u00e9s, notamment celui d’une relation personnelle avec votre client. Le marketing imprim\u00e9 excelle dans ce domaine parce qu’il peut \u00eatre personnalis\u00e9, …<\/p>\n","protected":false},"author":21,"featured_media":11556,"parent":0,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[505],"tags":[532],"class_list":["post-15375","blog-posts","type-blog-posts","status-publish","has-post-thumbnail","hentry","category-tendances","tag-experience-client","post","with-featured-image"],"acf":[],"yoast_head":"\nL'exp\u00e9rience client et l'essor du marketing imprim\u00e9 - Domtar<\/title>\n<meta name=\"description\" content=\"Les attentes des clients ont beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es avec l'essor de la technologie. 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