{"id":15370,"date":"2020-11-17T00:00:00","date_gmt":"2020-11-17T00:00:00","guid":{"rendered":"https:\/\/www.domtar.com\/blog-posts\/presentation-de-ledition-numerique-de-lautomne-2020-de-notre-magazine-paper-matters\/"},"modified":"2024-12-17T21:06:49","modified_gmt":"2024-12-17T21:06:49","slug":"presentation-de-ledition-numerique-de-lautomne-2020-de-notre-magazine-paper-matters","status":"publish","type":"blog-posts","link":"https:\/\/www.domtar.com\/fr\/blog-posts\/presentation-de-ledition-numerique-de-lautomne-2020-de-notre-magazine-paper-matters\/","title":{"rendered":"Pr\u00e9sentation de l&rsquo;\u00e9dition num\u00e9rique de l&rsquo;automne 2020 de notre magazine Paper Matters"},"content":{"rendered":"<p>Tout peut arriver lorsque des personnes et du papier se rencontrent. Dans cette \u00e9dition de <a href=\"https:\/\/paper.domtar.com\/magazine\/\"><em>Le papier, c&rsquo;est important<\/em><\/a> nous explorons les collaborations et les coalitions cr\u00e9atives qui ont \u00e9t\u00e9 form\u00e9es et li\u00e9es par le papier.<\/p>\n\n<h2><strong>Field Notes cultive son succ\u00e8s (et sa popularit\u00e9) gr\u00e2ce \u00e0 une image de marque cr\u00e9ative<\/strong><\/h2>\n<p>Lorsque <a href=\"http:\/\/draplin.com\/\">le designer Aaron Draplin<\/a> a fabriqu\u00e9 100 carnets de poche pour les offrir, il ne s&rsquo;attendait probablement pas \u00e0 attirer l&rsquo;attention de la soci\u00e9t\u00e9 de design Coudal Partners de Chicago, et encore moins \u00e0 s&rsquo;associer \u00e0 elle pour lancer la <a href=\"https:\/\/paper.domtar.com\/magazine\/paper-matters-sneak-peek-edition-pmmag20\/\">marque Field Notes<\/a>. Aujourd&rsquo;hui, les fanatiques de Field Notes font la queue par blocs pour obtenir la prochaine \u00e9dition limit\u00e9e. Suivez pas \u00e0 pas la collaboration entre Field Notes et Lake County Press pour produire un autre classique instantan\u00e9.<\/p>\n<iframe title=\"Paper Matters: Cultivating Success With Creative Branding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A70sdHhFGDg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.domtar.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2><strong>Les donn\u00e9es cr\u00e9ent des relations<\/strong><\/h2>\n<p>Nous irons dans les coulisses de <a href=\"https:\/\/www.publicishawkeye.com\/human\/creative-content-collaboratory\/\">Publicis Hawkeye<\/a> \u00e0 Toronto, o\u00f9 les gourous du num\u00e9rique fusionnent les donn\u00e9es avec le publipostage pour cr\u00e9er des \u00ab\u00a0moments de relation\u00a0\u00bb entre les marques et leur public. D\u00e9couvrez pourquoi ils disent aux cr\u00e9atifs et aux clients d&rsquo;arr\u00eater de penser aux campagnes et de commencer \u00e0 penser aux parcours de donn\u00e9es des consommateurs.<\/p>\n\n<h2><strong>Le passage au jet d&rsquo;encre fait l&rsquo;affaire de KUBRA<\/strong><\/h2>\n<p>Ensuite, vous verrez comment le jet d&rsquo;encre convient \u00e0 <a href=\"https:\/\/kubra.com\/\">KUBRA, une soci\u00e9t\u00e9 de facturation et de paiement<\/a> qui a repens\u00e9 l&rsquo;exp\u00e9rience client en ce qui concerne les relev\u00e9s de facturation sur papier.<\/p>\n\n<h2><strong>Technologie de la cha\u00eene de blocs et d\u00e9veloppement durable<\/strong><\/h2>\n<p>Cela nous am\u00e8ne \u00e0 notre parcours en mati\u00e8re de durabilit\u00e9 et \u00e0 la fa\u00e7on dont nous <a href=\"https:\/\/newsroom.domtar.com\/exploring-blockchain-technology\/\">explorons la technologie blockchain<\/a> comme moyen d&rsquo;accro\u00eetre la transparence de notre cha\u00eene d&rsquo;approvisionnement. Nous vous expliquons ce qu&rsquo;est la technologie blockchain et son potentiel pour l&rsquo;industrie des produits forestiers.<\/p>\n<p>Les adeptes du culte. Moments de relation. Nouvelles opportunit\u00e9s. Tout cela est rendu possible gr\u00e2ce au papier &#8211; un produit et une industrie qui ne cessent d&rsquo;\u00e9tablir des liens. Le magazine <em>Paper Matters<\/em> est votre source pour c\u00e9l\u00e9brer et inspirer le monde en \u00e9volution des industries du papier et de l&rsquo;impression.<\/p>\n\n<h2><strong><a href=\"https:\/\/paper.domtar.com\/magazine\/paper-matters-fall20-digital-edition\/\">T\u00e9l\u00e9chargez<\/a> le dernier num\u00e9ro du magazine <em>Paper Matters<\/em>  <\/strong><\/h2>\n<p><a href=\"https:\/\/paper.domtar.com\/magazine\/paper-matters-fall20-digital-edition\/\">Demandez<\/a> votre num\u00e9ro et contactez-nous d\u00e8s aujourd&rsquo;hui sur <a href=\"https:\/\/paper.domtar.com\/\">paper.domtar.com<\/a> ou sur l&rsquo;un de nos <a href=\"https:\/\/www.facebook.com\/domtarpaper\/\">canaux sociaux<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tout peut arriver lorsque des personnes et du papier se rencontrent. Dans cette \u00e9dition de Le papier, c&rsquo;est important nous explorons les collaborations et les coalitions cr\u00e9atives qui ont \u00e9t\u00e9 form\u00e9es et li\u00e9es par le papier. Field Notes cultive son succ\u00e8s (et sa popularit\u00e9) gr\u00e2ce \u00e0 une image de marque cr\u00e9ative Lorsque le designer Aaron &hellip;<\/p>\n","protected":false},"author":21,"featured_media":11628,"parent":0,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[485],"tags":[434,411,439],"class_list":["post-15370","blog-posts","type-blog-posts","status-publish","has-post-thumbnail","hentry","category-idees-et-inspiration","tag-conseils-pour-la-conception-et-la-production-dimprimes","tag-le-papier-cest-important","tag-magazine-imprime","post","with-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pr\u00e9sentation de l&#039;\u00e9dition num\u00e9rique de l&#039;automne 2020 de notre magazine Paper Matters - Domtar<\/title>\n<meta name=\"description\" content=\"Voici le num\u00e9ro d&#039;automne du magazine Paper Matters avec Field Notes, Publicis Hawkeye, KUBRA et bien d&#039;autres ! 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