{"id":15262,"date":"2022-08-25T00:00:00","date_gmt":"2022-08-25T00:00:00","guid":{"rendered":"https:\/\/www.domtar.com\/blog-posts\/voici-ledition-de-lete-2022-du-magazine-paper-matters-ledition-de-lete-2022-du-magazine-paper-matters\/"},"modified":"2024-12-17T21:05:58","modified_gmt":"2024-12-17T21:05:58","slug":"voici-ledition-de-lete-2022-du-magazine-paper-matters-ledition-de-lete-2022-du-magazine-paper-matters","status":"publish","type":"blog-posts","link":"https:\/\/www.domtar.com\/fr\/blog-posts\/voici-ledition-de-lete-2022-du-magazine-paper-matters-ledition-de-lete-2022-du-magazine-paper-matters\/","title":{"rendered":"Voici l’\u00e9dition de l’\u00e9t\u00e9 2022 du magazine Paper Matters : L’\u00e9dition de l’\u00e9t\u00e9 2022 du magazine Paper Matters"},"content":{"rendered":"

Lorsque vous ouvrirez votre \u00e9dition de l’\u00e9t\u00e9 2022 du magazine Paper Matters\u00ae<\/em>, vous verrez une d\u00e9claration qui commence comme suit…<\/p>\n

\u00ab\u00a0Le papier est le v\u00e9hicule id\u00e9al pour raconter des histoires qui soutiennent, inspirent et propulsent des id\u00e9es puissantes. C’est tactile. C’est m\u00e9morable. Elle est durable. C’est pourquoi nous avons cr\u00e9\u00e9 le magazine Paper Matters\u00ae<\/em>.<\/strong>\u00ab\u00a0<\/p>\n\"PMMAGSUM22-Couverture\"\n

Comme le reste du monde, Paper Matters <\/em>a \u00e9t\u00e9 contraint de proc\u00e9der \u00e0 quelques ajustements au cours des deux derni\u00e8res ann\u00e9es. Nous avons temporairement mis le magazine en ligne, publi\u00e9 une \u00e9dition \u00ab\u00a0Best of<\/a>\u00a0\u00bb et m\u00eame lanc\u00e9 le podcast Paper Matters,<\/a> mais nous savions depuis le d\u00e9but pour quel support Paper Matters<\/em> avait \u00e9t\u00e9 cr\u00e9\u00e9 et que le magazine \u00e9tait destin\u00e9 \u00e0 revenir. Aujourd’hui, Paper Matters <\/em>se penche sur ce que notre communaut\u00e9 a v\u00e9cu, reconna\u00eet la pers\u00e9v\u00e9rance, l’innovation et la collaboration qui nous ont tous permis d’en arriver l\u00e0 et partage des histoires de triomphe gr\u00e2ce au papier.<\/p>\n \n \n \n\"Photo1-a\"\n\n \n

Pleins feux sur les arts<\/h3>\n

D\u00e8s le d\u00e9part, Paper Matters<\/em> cherche \u00e0 attirer votre attention avec la galerie Spotlight. Vous pouvez admirer, apprendre l’histoire et lire les sp\u00e9cifications de deux de nos derniers ouvrages, The Business of Graphic Design : RGD Handbook<\/a> \u00a0\u00bb et \u00ab\u00a0In This Moment\u00a0\u00bb de la Fondation de la famille Hall<\/a>. En partageant les notes de production et l’historique des pi\u00e8ces imprim\u00e9es, nous esp\u00e9rons montrer comment le souci du d\u00e9tail et la collaboration (deux fils conducteurs dans ce num\u00e9ro) peuvent produire des \u0153uvres d’art d’une grande efficacit\u00e9.<\/p>\n\"Image2-a-1024x683\"\n

Visages familiers<\/h3>\n

Comme la plupart des gens, apr\u00e8s la fin de la quarantaine, nous avons d\u00fb retrouver quelques vieux amis. Si vous connaissez les \u00e9ditions pr\u00e9c\u00e9dentes de Paper Matters,<\/em> vous serez ravis de d\u00e9couvrir de nouveaux articles sur certains de nos favoris.<\/p>\n

Vous connaissez l’histoire du designer Aaron Draplin<\/a> et savez comment son cadeau de 100 carnets de poche a donn\u00e9 naissance \u00e0 la marque Field Notes<\/a> que nous connaissons aujourd’hui. Vous pouvez maintenant d\u00e9couvrir comment Field Notes a tir\u00e9 parti des nouvelles tendances en mati\u00e8re de voyages pendant la pand\u00e9mie pour maintenir sa marque classique au go\u00fbt du jour et a cherch\u00e9 \u00e0 cr\u00e9er un nouvel engagement au sein de sa base de clients.<\/p>\n

Nous nous rendons \u00e9galement dans les coulisses de Publicis Hawkeye<\/a> \u00e0 Toronto, les gourous du num\u00e9rique qui fusionnent les donn\u00e9es avec le publipostage pour cr\u00e9er des \u00ab\u00a0moments de relation\u00a0\u00bb entre les marques et leurs publics. Les vice-pr\u00e9sidents Scott Pinkney et Vish Ramkissoon nous expliquent comment ils ont fait confiance aux donn\u00e9es pour tenir le gouvernail en mer et \u00e9clairer leurs d\u00e9cisions marketing.<\/p>\n

Nous avons m\u00eame rencontr\u00e9 KUBRA,<\/a> la soci\u00e9t\u00e9 de facturation et de paiement \u00e0 la pointe de la technologie, implant\u00e9e dans toute l’Am\u00e9rique du Nord, qui nous a expliqu\u00e9 comment elle a non seulement assur\u00e9 l’efficacit\u00e9 de sa campagne de publipostage, mais aussi am\u00e9lior\u00e9 l’exp\u00e9rience de ses clients gr\u00e2ce \u00e0 la couleur.<\/p>\n\"Image3-a\"\n

Aper\u00e7u de l’industrie<\/h3>\n

Ensuite, nous nous renseignons sur le secteur et nous partageons des informations fond\u00e9es sur des donn\u00e9es et des faits int\u00e9ressants tir\u00e9s de ce que nous avons appris.<\/p>\n

Vous ne voudrez pas manquer notre conversation avec les imprimeurs de Broadridge<\/a>, Hemlock Printers Ltd.<\/a> et Morgan Printers Inc.<\/a> pour conna\u00eetre leur point de vue sur la pand\u00e9mie, la mani\u00e8re dont ils abordent les nouvelles conversations sur le d\u00e9veloppement durable et ce qu’ils pensent \u00eatre l’avenir des entreprises.<\/p>\n

Nous racontons comment l’usine de Windsor a d\u00e9couvert comment les r\u00e9sultats sucr\u00e9s d’un engagement en faveur de la durabilit\u00e9 peuvent contribuer \u00e0 l’\u00e9conomie circulaire gr\u00e2ce \u00e0 de nouveaux partenariats et \u00e0 une grande quantit\u00e9 de sirop d’\u00e9rable.<\/p>\n\"Image4-a-1024x683\"\n

Nous diagnostiquons une maladie \u00e0 laquelle tous les sp\u00e9cialistes du marketing peuvent s’identifier, nous fournissons l’antidote \u00e0 la saturation des courriels et nous partageons les statistiques qui sous-tendent le rem\u00e8de.<\/p>\n

Ce ne sont l\u00e0 que quelques-unes des histoires que vous trouverez dans la nouvelle \u00e9dition de Paper Matters<\/em>, mais vous devrez vous procurer votre num\u00e9ro pour en d\u00e9couvrir tous les secrets. Visitez ce lien<\/a> pour commander votre num\u00e9ro et d\u00e9couvrir le reste.<\/p>\n

Comme toujours, le papier compte.<\/p>\n \n

Pour plus d’impressions, visitez le site paper.domtar.com.<\/p>","protected":false},"excerpt":{"rendered":"

Lorsque vous ouvrirez votre \u00e9dition de l’\u00e9t\u00e9 2022 du magazine Paper Matters\u00ae, vous verrez une d\u00e9claration qui commence comme suit… \u00ab\u00a0Le papier est le v\u00e9hicule id\u00e9al pour raconter des histoires qui soutiennent, inspirent et propulsent des id\u00e9es puissantes. C’est tactile. C’est m\u00e9morable. Elle est durable. C’est pourquoi nous avons cr\u00e9\u00e9 le magazine Paper Matters\u00ae.\u00ab\u00a0 Comme …<\/p>\n","protected":false},"author":1,"featured_media":11782,"parent":0,"template":"","meta":{"_acf_changed":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[485],"tags":[411,396,439,436],"class_list":["post-15262","blog-posts","type-blog-posts","status-publish","has-post-thumbnail","hentry","category-idees-et-inspiration","tag-le-papier-cest-important","tag-lynx-fr","tag-magazine-imprime","tag-tendances-du-marketing","post","with-featured-image"],"acf":[],"yoast_head":"\nVoici l'\u00e9dition de l'\u00e9t\u00e9 2022 du magazine Paper Matters : L'\u00e9dition de l'\u00e9t\u00e9 2022 du magazine Paper Matters - Domtar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domtar.com\/fr\/blog-posts\/voici-ledition-de-lete-2022-du-magazine-paper-matters-ledition-de-lete-2022-du-magazine-paper-matters\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voici l'\u00e9dition de l'\u00e9t\u00e9 2022 du magazine Paper Matters : L'\u00e9dition de l'\u00e9t\u00e9 2022 du magazine Paper Matters\" \/>\n<meta property=\"og:description\" content=\"Lorsque vous ouvrirez votre \u00e9dition de l’\u00e9t\u00e9 2022 du magazine Paper Matters\u00ae, vous verrez une d\u00e9claration qui commence comme suit… \u00ab\u00a0Le papier est le v\u00e9hicule id\u00e9al pour raconter des histoires qui soutiennent, inspirent et propulsent des id\u00e9es puissantes. 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