With the market for environmentally responsible forest products growing, many questions exist. We've compiled this resource to help answer some of the more common inquiries.


What is EarthChoice?

EarthChoice is Domtar’s industry-leading sustainability platform, encompassing innovative solutions, advisory services, and the highest-quality products designed to increase responsibility throughout the fiber lifecycle - from the forest, through responsible production, usage, and recycling.

What does the EarthChoice product line include?

The EarthChoice Product Line is the largest family of environmentally responsible papers ever assembled. A broad range of business, publishing, printing, converting and specialty papers, EarthChoice is your ideal end-to-end solution for projecting a greener image.

To qualify for the EarthChoice Product Line, papers must meet the stringent criteria of the Forest Stewardship Council or the U.S. Environmental Protection Agency Comprehensive Procurement Guidelines. FSC promotes environmentally appropriate, socially beneficial and economically viable forest management, while EPA CPG encourage the reuse of materials by setting recycled content thresholds for select products.

FSC certified EarthChoice products are Rainforest Alliance Certified™ and include the well-known World Wildlife Fund (WWF) panda logo on packaging and promotional materials.

Learn more about the EarthChoice Product Line on our EarthChoice Papers page.

Why should a company use Domtar EarthChoice papers?

EarthChoice products assure the end user that the paper it uses is manufactured to high ethical standards and does not contradict its social values. The EarthChoice name is easily recognizable and makes it straightforward for anyone who buys paper to feel confident that they are making the right choice for the environment

Using Domtar EarthChoice products, from copy paper to envelopes, streamlines a company’s supply chain ensuring efficiencies and environmental responsibility.

What is The Paper Trail?

The Paper Trail is Domtar’s award-winning social and environmental impact calculator. Displaying both what Domtar is doing well and what it’s working to improve upon, the tool is raising the bar for transparency within the industry.

The Paper Trail develops order-specific, easy-to-read impact reports across five impact categories:
• Water Usage
• The Distance Fiber Travels to a Mill
• Greenhouse Gas (GHG) Emissions
• Waste Sent to Landfill
• Renewable Energy Usage

As an industry leader in providing transparency, it’s important to illustrate not only the environmental aspects of our operations, but the economic and social as well. 

That’s why users of The Paper Trail can learn about Domtar’s manufacturing facilities in a number of ways – from viewing a small town’s local landmarks to reading about the charitable causes our mills proudly support. Among today’s calculators, only The Paper Trail provides such detail

To learn more, please visit www.domtarpapertrail.com.

What is the Forest Stewardship Council™ (FSC®)?

FSC is an international, independent, not-for-profit organization that sets global standards for responsible forestry. As the gold standard of forest management, it addresses important economic, social and environmental concerns, including:

• Protecting water quality and high conservation value forests
• Preventing the loss of natural forest cover
• Prohibiting the use of highly hazardous chemicals
• Limiting clearcuts to defend forest ecology
• Protecting customary rights of indigenous people and local communities

What is Chain-of-Custody Certification?

Chain-of-Custody certification refers to the path raw materials take from the floor of an FSC® Certified forest to a final product that is sold to an end consumer. It includes every stop in the supply chain, including processing, manufacturing, distribution and printing.

Chain-of-Custody certification is essentially the paper trail that enables any product bearing the FSC logo to be traced back to its forest of origin. This helps to insure the integrity of the FSC standard.

When you see the FSC logo on a product you can be sure than because of Chain-of-Custody certification that the materials used to produce it came from a well-managed FSC Certified forest.

Why do FSC certified EarthChoice products carry the WWF logo?

For over a decade, Domtar and World Wildlife Fund (WWF) have worked together to promote forest conservation and the advancement of environmentally responsible paper products in the marketplace. It began in 2003 when Domtar made a world-leading commitment to certify all of its 8 million hectares of managed forest land in Canada to FSC standards. Domtar further strengthened its commitment to responsible forestry and trade by joining the Global Forest & Trade Network – North America (GFTN-NA) in 2008, committing to increasing its proportion of FSC certified forest products within its supply chain.

Today, Domtar is pleased to make an annual contribution of $350,000 to WWF from the sales of EarthChoice® products. As a corporate partner that has donated more than $2 million to WWF, Domtar has helped generate critical funding for conservation programs around the world.

FSC certified EarthChoice products carry the well-known WWF panda as a symbol of Domtar’s commitment to WWF’s conservation efforts.

What does Domtar's collaboration with the Rainforest Alliance entail?

Domtar has worked together with the Rainforest Alliance for many years on responsible paper production and fiber sourcing.

Domtar and the Rainforest Alliance signed a collaborative agreement in April 2005 when the EarthChoice product line was launched, later renewing the agreement in 2009. Rainforest Alliance applauds the forest management practices that support the Domtar EarthChoice product family. All Domtar EarthChoice products proudly bear the Rainforest Alliance Certified™ seal.

What is Recyclebank?

Recyclebank is an organization whose mission is to inspire others to take action – small to big – that will have a positive impact on our planet. The actions you take, that have a positive impact on your home, community and the environment, are traded for points that are used for rewards.

Recyclebank’s mission is to motivate individuals and communities to realize a world in which nothing is wasted. By educating and empowering more than 4 million members, Recyclebank aims to increase recycling rates and encourage members to make more sustainable choices – like curbing energy and water consumption and choosing and using paper responsibly.

 Members that take everyday green actions are rewarded with points that can be exchanged for discounts and deals from local and national businesses.

Sign up for a free account at http://www.recyclebank.com/.


Why does Domtar collaborate with environmental groups and other organizations?

Domtar has established collaborative relationships with some important environmental stakeholders, furthering Domtar’s commitment to meeting the highest standards for forest, environmental and quality management. These relationships are uniquely placed to make sure our sustainability initiatives reflect the needs of all concerned parties.

How do I learn more about EarthChoice Advisory Services?

As the largest integrated marketer and manufacturer of uncoated freesheet paper in North America and a trusted industry leader in environmental responsibility, we are dedicated to helping make sense of sustainability for our customers and stakeholders.

To learn more, please contact ECAS@domtar.com

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